Life, 1927-12-01 · page 11 of 80
Life — December 1, 1927 — page 11: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Roger & Gallet perfumes as Christmas gifts, emphasizing that fragrance gifts carry sentimental value beyond mere material exchange. The visual elements are product-focused: perfume bottles, gift boxes, and a silhouette of a woman examining a fragrance box. The decorative header reads "For Christmas / Give Fragrance." The ad highlights three perfume lines (Pavots d'Argent, Le Jade, Fleurs d'Amour) and gift sets priced $6-$12. It includes the tagline that favorite shops will display Roger & Gallet's fragrances. There is **no political or social satire** here—this is straightforward luxury goods advertising in *Life* magazine, targeting affluent readers seeking upscale Christmas presents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
G ive fragrance GIFT of fragrance at Christmas is more than just a present; for the fragrances of Christmas are inseparable from its sentiment. In every recurring breath of a favored perfume is a sweet memory of the giver and the occasion. The fragrant Gift Boxes and Perfumes of Roger & Gallet, Paris, are especially appropriate as Christmas gifts. The boxes contain selections of several most desirable toilet articles. They are works of art in fragrance and ultra-modern French in color and design. Three sizes, varying in number and size of the toilet articles contained. Priced from $6 to $12. Offered in the fra- grances of “Pavots d’cArgent ~ Le Jad Gleurs d’Amour SILVER poPPies The Precious Porkura FLOWERS OF LOVE Single articles of fragrance in each o Toil tte, Poudre, Compact, Savon, Eoch in an attractive gift box—priced from $ ROGER & GALLET Par UM2EUYS PARIS» ¥ sNEW YORK