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Life, 1927-11-24 · page 42 of 44

Life — November 24, 1927 — page 42: what you’re looking at

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Life — November 24, 1927 — page 42: Life, 1927-11-24

What you’re looking at

This page is primarily a **Palmolive Shaving Cream advertisement** with a small "Alibi Contest" feature. **The Main Advertisement:** The large illustration shows two men in conversation—one appears to be a salesman or representative pitching the product to a skeptical customer. The headline "Don't be 'Sold'" uses ironic wordplay: it tells men not to be persuaded by mere sales talk, but rather to test the product themselves. The ad emphasizes Palmolive's confidence in its formula, offering a free 10-day trial. The copy boasts of "five exclusive advantages" developed through 130 experiments, appealing to masculine logic and self-reliance rather than emotional salesmanship. **The Alibi Contest Section:** This is a humor feature where readers submitted funny excuses. The winning entry involves a boyfriend making up an elaborate excuse (climbing a tree) to explain why he's late for a date, attributing it to the dog. The humor relies on absurdist logic typical of 1920s magazine humor. Overall, this reflects early 20th-century advertising strategy: rational product claims paired with magazine entertainment to engage male readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Don’t be “Sold” When you’re convinced, buy. In the meantime, accept this 10-day test we offer to prove our claims Gentiemen: Men are slow to change a habit. So we have found in offering them this remarkable new shaving cream that it is better to offer a test, at our expense, than merely try to argue them into a change. Results prove the big majority of men who try Palmolive Shaving Cream stick to it. For they find the things we say aretrue. And they tell others, in extrav- agant terms, things we would never dare to claim. So now we urge you to clip the cou- pon as a reminder. Try this tenday test, and prove to yourself that what you seek, we've got. You owe it to yourself to know from your own experience. How we did it Palmolive Shaving Cream’s sensational success is no accident. Our vast labora- tories worked years perfecting it. Before we started, we asked 1000 men what they expected in a shaving cream. Then we set out to give them what they asked. They named four things. We offer five —features that came only after 130 different experiments had been rejected. All our knowledge of soap, gained in a lifetime of study, has gone into this new shaving delight. 5 exclusive advantages 1, Multiplies itselfin lather 250 times. 2. Softens the beard in one minute. 3. Maintains its creamy fullness for 10 minutes on the face. 4. Strong bubbles hold the hairs erect for cutting. 5. Fine after-effects due to palm and olive oil content. Won't you try it? Ie costs nothing to learn what we have done. We count on winning you strict- ly on merit. Your present method may suit, still there may be a better. Send the coupon before you forget. THE PALMOLIVE-PEET COMPANY, CHICAGO, ILLINOIS To add the final touch to shaving luxury, we have created Palmolive After Shaving Tal—especially for men. Doesn't show. Leavesthe skin smooth and fresh, and gives that well-groomed look. Try the sample we are sending free with the tube of Shaving Cream. Here are new de- | lights for every man. Please let us| prove them to you. Clip the cou- pon now, 10 SHAVES FREE and a can of Palmolive After Shaving Talc | Simply insert your name and address and mail to Dept. B- 1417. Palmolive, 3702 fron Street, Chicago, IL. Residents of Wisconsin should address Palmolive, Milwaukee, (Please print your name and address) ee i} Daytona Beach and Piccadilly Tuy say that Major Segrave, who broke the world’s speed record last sum- mer by driving over 207 miles an hour, was recently held up by a traffic block in London, When the traffic was released Segrave did not get away instantly be- cause of a slipping clutch. The police officer, who did not recognize the driver, grinned at him good-humoredly and sai “Come on, slow-coach.” —Sporting and Dramatic News. ALIBI CONTEST PRIZE WINNERS you TOLD ME THAT YoU AFRAID OF ANY LIVING AND YET POOR LITTLE FIDO HAVE YOU PRETTY WELL . WHAT'S THE ANS The Boy Friend: wet. vou ser, it’s This way... Afraid of Fido, nothing! But I'm late for our date, and I'm twp a tree for an alibi. This Alibi, which wins the first prize of $50.00, was submitted by Denton Witson, Onchiota, Franklin County, New York. Five second prizes of $10.00 each have been awarded to the following: Hamitton, Louisville, Ken- ; Hollywood, Cali- fornia, and Katurrine R. Witson, Pittsburgh, Pennsylvania, for varia- tions of the Alibi: “I'm taking up acrobatic stunts and I was trying them out on the dog.” E. Lorn, Thamesville, Canada, for the Alibi: “I thought you said I was a lap dog, but I found the bare facts to be just the rever: James Simpson, Oradell, New Jersey, for the Alibi: “I'd walk a mile for a Camel but I'd run a mile from a Barking Dog.” comicbooks.com