Life, 1927-11-24 · page 39 of 44
Life — November 24, 1927 — page 39: what you’re looking at
What you’re looking at
This page contains **poetry and advertisements** rather than political cartoons. The left side features Ted Robinson's poem "Superstition" about fear that good fortune will inevitably be punished—a common psychological anxiety expressed through verse. Below is a **Forhan's toothpaste advertisement** exploiting health fears. It claims that pyorrhea (gum disease) causes serious ailments like rheumatism and disfigurement, affecting "4 out of 5" people over 40. This uses scare tactics typical of early 20th-century patent medicine advertising—exaggerating disease severity to sell products. The right side advertises **Murad cigarettes** with a cartoon showing people playing bridge. The humor involves smoking to appear calm during an awkward card-game moment—suggesting cigarettes help manage social embarrassment. This represents an era when cigarettes were actively marketed as stress-relief products without health warnings. The page also announces upcoming **Life magazine content** featuring prominent humorists and artists of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Superstition 1 wave always had Everything I wanted— Food and love and health, Friends and case and books. If my face is sad, If my look is daunted, No desire of wealth Thus hath marred my looks. But a sudden panic At my glad condition Smites me day by day, And I must confess To a puritanic Sort of superstition That I'll have to pay For my happiness. Well, if tardy Fate Ever comes to shatter This to bits, I'll be Winner, anyhow; It will be too late! All the things that matter Have been given me— What can hurt me now? Ted Robinson, in Cleveland Plain Dealer. 4 out of 5 lose to this enemy When health breaks down and youth vanishes the cause can often be traced to dread Pyorrhea. Its toll is paid in loss of youth, facial disfiguree ment and such ills as rheumatism, neuritis and stomach troubles. . . . A terrible penalty for ncg- lect that is levied on 4 persons out of § past 40 and thousands younger. Never become easy prey to Pyorthea. You can protect yourself against its attack by practicing a little care. Sce your dentist once every six months and start using Forhan's for the Gums. Be the fortunate one out of five. Keep gums firm and healthy. Keep teeth snowy white and free from acid decay. Use Forhan's, morning and night, every day. Teach your children this habit. They'll like the taste ot Forhan's It is health insurance. Atall druggists—in tubes, 35¢ and écc. Formula of R. J. Forban, D. D.S. Forhan Company, New York Forhan's for the gums MORE THAN A TOOTH PASTE +-IT CHECKS PYORRHEA i & gjohnny gruelle-c-b-falls-j-strothmann: rmms) s é i 222 an all-america line-up of g8 £88 humorous artists @ writers 23d = 4 € innext weeks—the eon QMDo Sa rf 8 e. § 422 is = g20 S83 § > jsayAs-y-seyo-yg0r qtayq-AaArey ore & & £ “Serj Aramo$yuom souref-swery[tm seAal?-& % poomasys-a-1-1ay.1ed Ay.OIOp-1l‘pray UYOLS For those who feel entitled to life’s better things EMBARRASSING MOMENTS When you raise your partner's bid and expose atrickless hand... be nonchalant... light a MURAD CIGARETTE grantland rice-mcclelland barclay-milt gross. s:charles dana gibson-donald ogden stewart Fat. 1760 | J Stajex Arua comicbooks.com