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Life, 1927-11-24 · page 36 of 44

Life — November 24, 1927 — page 36: what you’re looking at

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Life — November 24, 1927 — page 36: Life, 1927-11-24

What you’re looking at

This page combines a travel advertisement section (left) promoting Florida destinations—St. Augustine, Ormond, Palm Beach, Long Key Fishing Camp, and Key West—with two separate satirical pieces. **"Mrs. Pep's Diary"** mocks upper-middle-class women's contradictions. The diarist gains money through her own business ventures, yet her husband insists "Woman's place is in the home." She admires women's liberation yet finds feminist friend Mary Applegate's conversation about factory conditions and "companionate marriage" tedious—she'd prefer discussing literature with men instead. The satire targets women who support gender equality in theory while resisting it in practice, and their discomfort with serious discussions of women's rights. **"Shunned by Society"** (right) is an advertisement for Frostilla lotion, satirizing social anxiety. A hostess's guests abruptly abandon her mid-dinner, apparently due to visible chapped skin (labeled "Ha-Ha's"). The product promises to restore social acceptability by eliminating this skin condition—a humorous exaggeration of cosmetic anxiety and social pretension. Both pieces satirize 1920s-era vanity and hypocrisy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life DE LEON and the ALCAZAR; its golf courses and country clubs. ORMOND tha HOTEL OR MOND with its beautiful stretches of the Tomoka cy res of the most beautiful ‘BEACH crater of Miami LONG KEY FISHING CAMP Where the tarpon, Lingfish, barracuda, sailfish €0 re in a great grove of cocoanut palms overlooking the wea KEY WEST mtbernmost city of the United States, the 10 of mystery a What more Siting setting fo 3 IN, For beautiful booklets, information or hotel reser. Mrs. Pep’s Diary (Continued from page 14) that I did gain forty-seven dollars, and did arrive home so late for din- ner that Sam quoth, glowering, “Woman's place is in the home, without carfare.” This day the monthly statement from my bank, with the difference in balance still in my favor, for which I thank God. Lay late, idly speculat- November °") 'Y SP ond ing how great a com- pany, and how soon, I could gather about me by intimat- ing to this and that crony that I was possessed of a bit of news which could not possibly be imparted over the telephone, until, suddenly re- membering that Mary Applegate was coming for luncheon, I arose and did on my new black chiffon and the satin slippers whose manu- facturer I could berate roundly for their cient buckle-fasteners, and if women were about their proper business with the franchise, they would see that laws were passed which would prevent such outrages, just as they would see that the ultimate tragedy of an unsatisfac- tory Camembert cheese should be suffered by the middleman and not by the consumer. Unfortunately I did mention my conclusions along this line to Mary, forgetting that she is almost a professional feminist, and Lord! the twaddle that I must needs listen to about factory conditions, companionate marriage, the preserva- tion of individuality and God knows what else did well nigh unstomach me for the fine omelette and arti- chokes which Katie had prepared, and I was at some pains to affirm and negate in patches wherein I was directly appealed to. No woman is gladder than I to watch the prog- ress of her sex or more ready to ad- mit that the liberation which it has gained in the past decade is re- markable, yet I could not help feel- ing that if George Moore or Osbert Sitwell were sitting opposite me we should be discoursing upon some- thing a little pleasanter and more interesting, and could but reflect on Marcus Aurelius’s dictum, “Calam- ities sent by Heaven may be avoided, but from those which we bring on ourselves there is no escape.” It is my private opinion that my sex will never get where Mary wants it to be until it learns to hold back with lov- ing pats and pink bows, but I did not voice it. The radio below us caterwauling steadily from tea time until midnight, as it has done daily for a month, so that Sam suggests we send its owners a few good de- tective stories. Baird Leonard. ‘HEY had scarcely finished the soup... . Suddenly she looked about her—she was alone. Her twenty guests, as if by a single impulse, had risen and left the room. . . . e e ° RE asaAs (chapped skin) is more than embarrassing. . . . It is a menace. It roughens, reddens, coarsens the skin—and opens the way to in- fection. Your hands can be as white and soft as Leda’s Swan. Frostitta shows the way. ROSTILLA is that surprisingly fragrant lotion that banishes Ha- Ha's over night. Its touch is as a cool- ing mist —its work is perfect. One kneads it gently into the pores... . It vanishes swiftly, with never an after- trace of stickiness. It leaves the skin as smooth and untroubled as a baby's brow. OME choose Frostilla in the dollar size. Some like the modest size at 50c. Your favorite store clerk has both. Say “Frostilla.” He'll produce! o 8 @ * 'A-HA’S is a scraped or invisible ditch. (Do you get the connec- tion?—chapped skin; little ditches in the epidermis.) Of course, “chapped skin” is said as quickly. But these are days when “ask me another” is the popular pastime. No one calls things by their real names if a good scientific synonym can be found. The funny part is that Ha-Ha’s isn’t scientific at all— it’s quite agricultural. Who cares! The Frostilla Co., Elmira, NewYork, U.S.A. comicbooks.com