Life, 1927-11-24 · page 29 of 44
Life — November 24, 1927 — page 29: what you’re looking at
What you’re looking at
This is primarily a **tire company advertisement**, not political satire. The page features an illustration of a Thanksgiving picnic scene with well-dressed people and automobiles gathered outdoors, alongside a large product image of a Lee tire. The text positions Lee tires as a source of American gratitude and prosperity. It appeals to worker loyalty by emphasizing that over half their workforce has served 15+ years—framing tire manufacturing as stable, respectable employment during the post-WWI economic period. The phrase "in spite of the 'croakers'" likely references contemporary pessimists doubting America's economic recovery. The advertisement counters this skepticism by celebrating national health and business growth. The tagline "Cost No More to Buy—Much Less to Run" is a straightforward sales claim about value. This is corporate messaging disguised as patriotic sentiment, using Thanksgiving imagery to associate the brand with American values and prosperity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARee DE 6 SU at E S Thanksgiving ought to meanto all of us something more than an overstufled stomach. The Nation’s health has improved and busi- ness in general is above the average, in spite of the “croakers”. Join ina real Thanksgiving with the craftsmen of Lee of Con- shohocken. We here who believe in hard work plus a consci- entious eflort to make the best possible tires and tubes, have just cause to be thankful. Over half of our people have been building tires the Lee way for over fifteen years, while the average is twelve years of service. We fel continually thankful that segular and profitable em- sloyrseal ie Sleced toroe mance Contichnclian Femiliies' Ose ec eer receive a hull measure of Least ‘llort, Conshohocken, Pa. COST NO MORE TO BUY ~ MUCH LESS TO RUN LEE Shoulderbilt (Heavy Duty to Gt any rim and an ar. The Lee dealer will show to you. comicbooks.com