Life, 1927-11-24 · page 2 of 44
Life — November 24, 1927 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement, not satire or political commentary**. It promotes the Marmon 8 automobile manufactured by the Marmon Motor Car Company in Indianapolis. The ad claims the car is "the ideal woman's car" and notes that "an almost unheard-of percentage of the owners of the Marmon 8 are women." It emphasizes features appealing to female drivers: easy handling, smooth acceleration, effortless parking, and no need for "twisting and pulling at the wheel." A secondary "Note to Thoughtful Husbands" suggests the car would be suitable for wives and daughters, using language that appeals to masculine protectiveness and gift-giving. The illustration shows the vehicle in a domestic setting with women passengers, reinforcing the marketing message. This reflects early 1920s attitudes about gendered consumer marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GC sill | smal he ideal CSED ve wi a Dt ts td lhe idea oN ) womans car Pat | Fame An almost unheard-of percentage of the owners of the Marmon 8 = ~ , oN are women, The reasons are quite obvious. Here is a car that Ne) Zu A re Me ( ) ONS NS comes out of the garage without one’s twisting and pulling at the wheel. It is a car that makes traffic driving actually pleasant because of its brilliancy of acceleration and its effortless handling. It parks easily and in the smaller spaces. All in all, it is the ideal women’s car—a difference which is sensed on very short acquaintance —zx~ Prices, $1795 A NOTE TO TILOUGHITFUL HUSBANDS Driving the usual kind of an automobile often proves fatiguing to and upward, all under $2000, f. 0. b. your wife and daughter. What about a car that would use just half as Indianapolis. Marmon Motor Car Company much of her strength and at the same time would give you the RTE greatest thrill you have ever had out of a car? That's the Marmon & comicbooks