Life, 1927-11-17 · page 8 of 48
Life — November 17, 1927 — page 8: what you’re looking at
What you’re looking at
This page combines social commentary with insurance advertising. The headline "Lest we forget" and accompanying photograph show two figures examining what appears to be household items or antiques, likely representing the theme of preserving old family treasures and memories. The text discusses the contrast between youth and age, emphasizing society's obligation to care for elderly people and babies—"life's widest contrast and life's closest comparison." It critiques those who view elderly relatives as "burdens" rather than deserving of dignity and care. The piece advocates for organized charity and social support systems rather than individual neglect, ultimately promoting Metropolitan Life Insurance as a solution for securing financial protection and dignity in old age—a form of social safety net through commercial insurance rather than pure charity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Lest we forget” tie) ] @ “It has been in this house fifty years. You can't find another piece lke it. ta lemen, ts genus ine! W ered for it? These old treasures are gomg for a song. Give me a bid. —While the auctioneer rattles on, ors think of the nt and open muse. They if the ne old days of enter hospitahty im t some ¢ wor long the proud and lonely mistress has been fi the in evitable, In he auce enuine™, “fifty “old treasures” rs in this h ABIES and old people are life's widest contrast and life’s closest comparison, The younger they are and the older they are the more they need our love and care. For the t baby it is a sunny world. neone ready to wait on hi to take care of him, Whether he lau: or whether he cri J smi! himand tries to anticipate his ever always s son y need, But it is a gray, cheerless world for the tired, brave old soul who fails to get the ffection she ly care and waiting on and the hungers for. And charity, when clum: bestowed, sti A big business man said recently: “I think the saddest sights in the world are the old people whose relatives regard them as burdens—especially when they realize the situation. I think it is fi build churches and take care of babies and the growing boys and girls, but every dollar I can afford to give away goes to the old people. Sometimes I pay their rent and keep homes together, and some- times I provide little comforts when their homes are broken up.” While charity takes care of the friendless and helpless, and science is finding out how to prevent physical aches and pains, Cire vcce, it remains for “society”—and that means all of us added together—to prevent old age from suffering one of its greatest sorrows—penniless dependence. The United States and Canada pay bigger GN wages than other J countries. Nearly all } their workers earn enough to provide for old age. If they plan ahead, they may have in their years of retire- ment, not merely bare existence, but real comfort. Almost every man and woman must face these five great haz. Death—which may come early, before one’s dependents have been provided for. hich may bring dist life insurance policie nt—always sudden and often causing lessened earning s—which may cause want as well as suffering. 0 others in addition h must seek charity if self-support is ed effort, with its millions of mutual nas done what no individual could do tres Annuities for old age, sickness—almost ever by insurance. Only much « necessities; how much for clothing: much for fuel; how much shou copy will be mailed free on request. ds alone. It has found a way to meet four of the five hazards. rotection in case of death, accident or financial requirement can now be met problem is still unsolved—Employ- ment Insurance—and that will follow. when every family will plan to meet the great hazards of life so that no member of it will face the need of charity. Thousands of Metropolitan policyholders have asked how he family income should be expended for immediate be Our booklet, “Let Budget Help”, answ HALEY FISKE, President, ‘The day must come at Published by METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year comicbooks.com