Life, 1927-11-17 · page 46 of 48
Life — November 17, 1927 — page 46: what you’re looking at
What you’re looking at
This is **not a political cartoon but a Thanksgiving advertisement** for the Society of American Florists, promoting flowers as holiday gifts. The page shows an elegantly dressed couple in 1920s attire—a woman in a cloche hat and coat, a man in a suit—holding a hat, presumably arriving for a visit. The text argues that flowers represent the ideal gift for Thanksgiving, suitable for all relationships: honoring elders, greeting friends, and declaring romantic love. The advertisement uses sentimental language about flowers as "Nature's sweetest gift to all mankind" to encourage readers to send or deliver flowers during the holiday season. The branding at bottom identifies this as content from "The Sign of a Good Florist," a trade organization promoting flower-giving as a commercial practice during an important gifting occasion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SY HANKSGIVING DAY! Truly a perfect day for flowers —tokens of love and friendship! Take them with you—or telegraph them ahead —wherever you go this mem- orable autumn. holiday. No other remembrance that you can offer so fully expresses your regard and affection for friends and loved ones. For youth to honor old age, for friend to greet friend, for gallant to avow his love... no gift is more appropriate than flowers—Nature’s sweet- est gift to all mankind. “Sage Flaters | Society | | imerican’ | Florists // \ x Fe Th ast n ofa Good Florist comicbooks.com