Life, 1927-11-17 · page 42 of 48
Life — November 17, 1927 — page 42: what you’re looking at
What you’re looking at
This page contains **travel advertising, a book review, and humor pieces**—not political cartoons. The main content advertises **California train travel** via the Santa Fe Railway, targeting families ("Sister and Sonny") with promises of sunshine and leisure. The "After California—Hawaii" extension suggests aspirational tourism for affluent readers. The **"Trader Horn" review** is a rhymed critique of a book (edited by Ethelreda Lewis) about an African trader's adventures—hunting ivory, rubber, and exotic wildlife while encountering local chiefs and wildlife. The satirical tone gently mocks both the adventure narrative's exoticism and its moralistic framing. **"Just Between Us Working Girls"** is a short joke: a Montana waitress, apparently influenced by *Life* magazine's witty language, orders eggs "hot and bothered" instead of "scrambled"—suggesting the magazine's cultural influence reaches even remote diners. The page also includes a **Marlboro cigarette advertisement** touting the brand's success in winning smokers. The overall page reflects 1920s-30s American consumer culture, travel aspirations, and mass media's perceived influence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sister and Sonny have just leamed guney are going Wit e this winter~ Golden California—stretching its pleasant playgrounds along the sea. Sunny land of fruit and flowers —where living is a joy the whole year ‘round. Five famous Santa Fe trains leave Chicago every day for California, “Santa Fe all the are The California Limited, The Nav- ajo, The Scout and The Missionary — all offering famous Fred Harvey meal service. On the way—Grand Canyon National Park and the Indian-detour After California— Hawali Life Rhymed Reviews Trader Horn Edited by Ethelreda Lewis. CF Africa and golden joys An ancient rover makes narra- tion | And intermittently alloys The tale with sprightly conversa- tion. Sisnon & Schuster He sings a song of Cameroon, Remote Eninga, lordly Congo, Angola, Samb s, Gaboon And many-spelled Adimanongo A likely stripling, strong and clean, No office-loving money-grubber, With all the zest of brave eighteen He came for ivory and rubber. Right soon he dwelt on friendly terms With sable chiefs in jungle villas And killed enormous ‘Pacydermes” And shot and pickled huge goril- las He ranged beneath a tropic sky Where leopards leap and parrots quarrel And chummed ‘with anthropsphagi Of simple tastes and strictly mor- al. Predacious miscreants he slew Until a wild attack was halted, And saved a blue-eyed goddess, too— A yarn you need not take, un- salted. But who will read and fail to praise His free and artless disquisitions On native magic, wiles and ways And wondrous dark physicians? cures by Then, dainty scholar, do not scorn This fragrant pot of gumbo brewis Prepared by bearded Trader Horn And served by Ethelreda Lewis. Arthur Guiterman. ust Between Us Workin, 4 j Girls THE influence of Lire and the writings contained therein on the American people is illustrated by the following incident: A man walked into a small station restaurant in Montana the other day and ordered two scrambled The waitress took the order, and, making her way to the back of the room, shouted through the porthole to the kitchen: “Two eggs, hot and bothered !"" OWARD: Ten-dollar theatre seats proclaim the purchaser a fool. Jav: Yes—seats like that cer- | tainly are not complimentary. i 2OfrDOF ME of lio Obtainable in Can. Breaking SUCCESS - £ rette convincedits first | | smokers so quickly. With | MARLBOROS it requires, not a carton, not even a package, only a few pufts. Marlboro Bridge Score sent free upon request. | | | WARLBORG Yj jay ya je Mild as May ~~ Always fresh— | Wrapped in heavy foil | Created by | PHILIP MORRIS &CO., Ltb., INc. | (528 Fifth Ave., New York, N.Y. comicbooks.com