Life, 1927-11-17 · page 39 of 48
Life — November 17, 1927 — page 39: what you’re looking at
What you’re looking at
This page contains **mostly advertising** for Frigidaire refrigerators, interspersed with short humorous items typical of Life's satirical format. **Main Advertisement**: Frigidaire promotes electric refrigerators as affordable (starting at $180), countering the common belief that electric refrigeration was expensive. The ad cites a survey of 10,000 users claiming savings of $105.36 yearly on ice and food waste—framing the appliance as financially practical even for middle-class households. **Humorous Filler Content**: - "A Sure Way to End Dandruff" advertises Arvon hair product - "All Gone but That" jokes about a man whose only remaining souvenir of his car is the gesture of hailing taxis - Brief quips from publications like the *American Mercury*, *Toronto Telegram*, and *The New Yorker* **Historical Context**: This reflects 1920s consumer culture when modern electrical appliances were novel luxury items being marketed to mainstream Americans. The page demonstrates how Life blended satire with advertising—a common magazine format of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
———— | Development Leven off the rises 1 fill in the ravine; ce trees of certal sizes With intervals between; Cut the elder bushes; Smother out the brook; Trample down the And straighten every crook; rushes Build two-s Hispano-anglo-duteh; Plant zinnias and phloxes, Geraniums ried boxes— dd such; Lay a hard, Venerate the “Come lire, at a Midst the open fields of God.” Kile Cro mooth paving; in Scribner's. All Gone but That Sacita Gerry's curiosity was aroused recently, so the stor » by observing a man who was walkii abead of him stretching out his arm whenever he took a street The him and ing A crossing or turned down actor ventured to s! why he did this. The man made 1 secret of it. “It’s all I have left of my motor car,” he replied ton Transer asks why no costume has Well, A nemonist designed f is the ever there two-pants suit Detr t News. A Sure Way To End Dandruff There is one sure way that never fails to remove dandruff completely, and that is to dissolve it. Then you destro To do this, just apply a little L Arvon at night be to moisten the s with the finger tips By morning, mos' dandruff will be g more applicat if not all, of yc 2 or thre ly dissolve and entirely ¢ y every single sign and trace of it, no matter how much dandruff you may have. FRIGLDAI 4 "HERE % DIN , What you spend for one or two of them will put a FriGwaire in your home! aaa Many still believe that electric refrigeration is expensive. This is not true of Frigidaire, the General Motors electric refrigerator. We asked 10,000 users for their ex- | periences. The answers were star- tling. Frigidaire saves them an av- erage of $105.36 per year over and above all operating costs—savings of ice bills and food waste alone. So, with all its advan- tages—its cleanliness, its conveniences, its protection to health, its ice-freezing and dessert-making serv- ice — Frigidaire saves money far beyond the A product of GENERAL A Note on Wisdom Wispom lies not so much in acquit as in forgetting. ‘The wise man nply the who has dis <1 from his mind most of the beliefs that he started out in life with and that the of his fellow men still believe tmerican Mercury. is your little boy Toronto T “How Louder.” “Zhe TROPICAL NUMBER" ax Ze CHRISTMAS NUMBER | THANKSGIVING RE 5 TO NER” f cost of operation. Best of all, an amount no greater than you spend for a Thanksgiving dinner or two is enough to put a Frigidaire in your home! Then charge off the balance with a few monthly payments. Visit the nearest display room today, or write for a free booklet. FRIGIDAIRE CORPORATION Subsidiary of Dept.V-302 Dayton, Ohio neral Motors Corporation Prices Now as Low as $180 P. O. B. Dayton, Ohio A complete Frigidaire unit, with Duco-fin- ished, enamel-lined steel cabinet—all ready to attach and operate from any convenient electric out- let—for the amazing factory price ofonly $180. Alsonew, reduced prices on complete line of porcelain-lined Frig- idairesin large and small sizes. A model that suits your requirements to the letter is now on display atthe nearest Frigidaire sales room. MOTORS Or So It Seems Nov. in the Se ys “Wasren—Wait- good health.” New Yorker whe wait for the transatlantic planes to reach designated landing comicbooks.com