Life, 1927-11-17 · page 37 of 48
Life — November 17, 1927 — page 37: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **straightforward advertisement** for Gorham silverware, a luxury brand. The page features: **Image content:** Photographs of medals won at international expositions and a portrait of James Albert Major, a master craftsman employed by Gorham for 61 years. **The message:** Gorham uses awards and human expertise to establish prestige. France awarded their president the Legion of Honor ribbon for "extraordinary beauty" of creations. Major's decades of skilled work symbolize the company's commitment to craftsmanship. One Gorham pattern is permanently displayed at the Louvre in Paris. **Purpose:** This is corporate image-building during the early 20th century, targeting wealthy consumers by associating the brand with French cultural authority, international recognition, and master artisans. There is no satire or political content—it's pure commercial promotion emphasizing heritage and excellence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A few of the medals won by The Gorham Company at International Expositions. Gorham has been a arded every first p silversmithing for 7 INCE1876Gorham ment have been awarded in- SA 4 Master Craftsmen dividual international recog- al iffy have won first honors in every international nition. Versailles, a Gorham pattern, exposition in which they have \ is Od Permanent exkibie permanent exhibiuon exhibited their masterpieces. James Albert Major, for 61 years a Gorham in Paris at the Louvre. France awarded Gorham’s Master Craftsman, It is such honor that has be- President the coveted crim- who helped to create stowed his title upon the i i many of Gorham's og son ribbon of the Legion of f Gorham Master Craftsman. ‘ honor-winning pieces. Honor for the extraordinary 5 Mr. Major still de- The men who won it are the beauty of his company’s crea- vores his skill to the same who today create the tions. — of Gethew Gorham Sterling Silverware Two designers and the Master id your jeweler will gladly show of the silversmiths’ depart- you. GORHAM PROVIDENCE. R. I. NEW YORK, N.Y. Member of the sine Silversmiths’ Guild of America AMERICA'S LEADING SILVERSMITHS FOR OV comicbooks.com