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Life, 1927-11-17 · page 12 of 48

Life — November 17, 1927 — page 12: what you’re looking at

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Life — November 17, 1927 — page 12: Life, 1927-11-17

What you’re looking at

This is not a political cartoon but rather a **contest announcement page**. The content announces "Life's All-America" contest featuring Miss Kay Vernon, described as "eighteen and pretty, but a trifle dumb" — a setup for satire about her intelligence. The contest invites readers to identify and correct mistakes in Kay's letters describing her travels across America. Contestants win weekly prizes ($75 first prize) and grand prizes up to $400. The accompanying illustration shows a stylized young woman in 1920s fashion, matching the period aesthetic. The humor relies on the conceit that readers will catch Kay's errors, playing into era-typical stereotypes about women's intelligence while engaging readers in an interactive contest — a marketing strategy common to this satirical magazine.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ISS KAY VERNON—cighteen and pretty, but a trifle dumb —is starting out to SEE AMERICA. She is now in New York City—and during the next three months she will be steadily on the jump from East Coast to West Coast and return. Each week she will write a letter to Lire, in which she will set forth her experiences and observations. These letters will provide the basis of the All-America Travel Contest. ‘The answers to the Contest are to take the form of letters to Kay—in which you will tell her what mistakes she has made, and correct these mistakes. For example, if you read the following in one of her letters: “I looked out over New York Harbor and saw the Golden Gate,” you will be expected to tell her that the Golden Gate is not in New York Harbor; that it is the entrance to San Francisco Ba are individual weekly prizes st answers to each of Kay's you may ask, do we mean by We mean this: those answers that detect and correct the greatest number of mistakes, and are expressed most y. You don’t have to be funny. You don’t have to be fancy. You must Weekly Prizes | For the best answei rtoeach of | Kay Vernon’s letters: First Prize - - $75.00 Three Second Prizes of $25.00 each | i a er) Final Grand Prizes For those who have the best record throughout the Contest as a whole: First Prize - - - $400.00 Second Prize - - $200.00 Third Prize - - - $100.00 You must be brief. (Each answer to Kay's letters must be four hundred words or less.) Remember that Kay is going over the country—hitting the high-spots ted on the map. ‘Thus every one Life's All ‘America will have a chance to win at least on If you live in Seattle, for ir and are unfamiliar with thc stern cities, you can wait until Kay your home town and writes about subjects that are well known to you Of course, if you answer several of Kay's letters—or all of them—you will be in line for one of the final grand prizes. There is no catch in this Conte Kay's letters are those of a frank, ve young girl—and she uses no @ hidden n ngs or trick codes. Don't try to read be- tween the lines of Kay's letters; there's nothing there. Read Kay’s first letter, which appears herewith. Look for the misstate- ments of fact. Write Kay a letter, of no more than four hundred words, pointing out her mistakes and correcting them. Send your letter to Kay, as directed in the Conditions. It must reach Livi’s office not later than 12 noon on De- cember 8th. Next week Kay's second letter (from Boston) will be published. Following that, she will visit Buffalo, Cleveland, Detroit and so on West. This Contest is open to every on man, woman or child. Go to it! n . 7 HE object in this Contest is to de- tect and correct the mistakes in Kay Vernon's lettera—the first of which appears in this issue. Subsequent letters will appear every week in Live (with the excep- tion of the Christmas Number, December lst), up to the February 9th issue, when the twelfth and final letter will be published. Kay Vernon's tour will cover most of the principal cities of the United States, and cach week her letters will include deserip- tions of the scenes and places she has visited. In these descriptions will be many errors and inaccuracies. Every answer to this Contest must take the form of a letter to Kay Vernon, telling her what mistakes she has made, and cor- recting those mistakes. The prizes will be awarded to those who detect and correct the greatest number of mistakes in each of Kay's letters, and who express themseloes most effectively in their letters to her. Answers to this Contest do not hare to be humorous or elaborate in presentation, They must be clear, concise and to the point, Anewers are limited to four hundred words each. There is no BP limit to the number of answers any one contestant may submit. CONDITIONS OF THE CONTEST | The answers to each of Kay's letters wi be judged separately and the weekly | awarded accordingly. The grand will be awarded to those who have the | record throughout the Conte asa wh It is not necessary to answed all of Ka letters to be eligible for the grand prizes All answers to this Contest must be dressed to KAY VERNOD LIFE, 398 MADISON AVENU NEW YOK cITY. Answers to Kay's FIRST LETTER mut reach Lave’s office not later than 12 mon on Thursday, December 8th. Announc of the winners will appear in the Dece 22nd iseue of Lave. Al answers must be ty written legibly and neatly, using one of the paper only, Each sheet of ma script must be marked with the contesta name and address. In the event of a tie, the full prize ¥ n to each tying contestant. It is not necessary to be a subscriber Live in order to compete. The Contest open to every one, except members of Live's staff and their families. The Judges will be three of the Editors of Lave, whose decision will be final. pewritten be comicbooks.com