Life, 1927-11-10 · page 8 of 44
Life — November 10, 1927 — page 8: what you’re looking at
What you’re looking at
The top illustration satirizes crowd behavior at a baseball game, captioned "DEPLORABLE CONDUCT OF A BASEBALL FAN WHEN THE FOOTBALL IS KICKED INTO THE STANDS." The joke plays on the absurdity of intense, chaotic fan reactions—the densely packed crowd of exaggerated figures suggests that spectators lose all civility and decorum when competing for a loose ball. Below are three separate humorous advice columns ("Copy Chief," "Save Your Throat," and "His Last Call"), typical of Life magazine's satirical format. These mock various everyday situations through fictional dialogues. The illustrated vignette shows two men discussing a sporting event, with caption text about winning and scoring. This represents early 20th-century American humor focused on social behavior and sports culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DEPLORABLE CONDUCT OF A BASEBALL PAN WHEN THE FOOTBALL IS KICKED INTO THE STANDS. The Ad. Writer Puts Sex Appeal in Door-Knobs Save Your Throat ! OPY CHIEF: So far, your ads. haven't made a nick in the door- knob market. Now get busy! Ap. Writer: How about some sex appeal in story form?...“She was one of the most attractive girls on the block. Yet she had no boy friends. She was pretty but the other girls went to the movies. What was the matter? She had made all these beautiful clothes her- self. She had taken twenty easy lessons on the banjo-uke. Was it her inability to play the musical saw? Shecould grow pecans and make one hundred per cent. profit the first three months. She had raised silver foxes, po- lice dogs, Belgian hares, tulips and hell. She could tell five hundred funny stories. Could it be her fail- ure to learn show-card writ- ing? Even after she bought a little feathered songster in an ivory pyraline bird-home, the boys failed to come around. Dear, lonely little girl! If her front door had been equipped with a sturdy, time- resisting, brass-and-b ron ze Pogar door-knob, her boy friends could have come in. Remember, folks, it’s scarcely a home if it hasn’t a door- knob...” and then some real talk about the merchandise with style numbers and coupons. How’s that, Chief? Cory Cuter: Wonderful sales- compelling idea! Take the after- noon off and go to the football game. F. W. Gerhart. She: wo Won THE BIG GAME TO-DAY? He: WE BROKE EVEN. THEY TOOK THE GAME, BUT WE BEAT THEM OFF AT THE GOAL POSTS. OUNG MAN: It's really pretty sore, doc; I wish you'd M. D.: Say “ah.” Youre M Argh. . .Argarrh --All a-arrrrrrrgh! M. D.: H'm. Been doing any- thing for it? Youna Man: Why, yes. When | felt it coming on, I started smoking Chester Strikes and Sweet Cor- pulents. They seemed to help. M. D.: Very good. It’s just a simple inflammation of the laryns. Coughing any? Well, now, I'll tell you, I think you might as well keep on with the Ches- ter Strikes—say. one every hour, and about every three hours take a Fatamel. You can get them at any good drug store. And I'll give yo a prescription for a pac E of Old Molds for that cough If you feel feverish, chew a piece of Sailor Twist about as big as an egg and I'd inhal two level pipefuls of Bready Rub upor retiring. Tha’ fix you up all right, door. Good-by. HE. F. His Last Call MAlrD (to husky iceman): The missus says you got to come through a wire now. We got an electric ice-box. comicbooks.com