Life, 1927-11-10 · page 42 of 44
Life — November 10, 1927 — page 42: what you’re looking at
What you’re looking at
This page blends satirical commentary with period advertising, circa 1920s. The main cartoon shows embarrassed theatergoers discovering they've left tickets home—a relatable social mishap. The caption recommends lighting a Murad cigarette to appear nonchalant, reflecting 1920s attitudes about cigarettes as props of sophistication. The poetry section "The Proof of the Pudding" satirizes modern women's increasing independence and "mannish" behavior—shingled hair, smoking, wearing men's knickerbockers, playing bridge, and reading *Popular Mechanics*. The author humorously claims he won't acknowledge these changes until women chew tobacco. This reflects 1920s anxiety about women's liberation and changing gender roles during the post-war era. Supporting items mock pretentious language, military incompetence, and social awkwardness typical of period humor magazines. The dental advertisement warns of pyorrhea (gum disease) affecting 4 of 5 people over 40—standard health-scare advertising of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EMBARRASSING MOMENTS When you discover you've left the theatre tickets at home.''. be nonchalant... lighta MURAD CIGARETTE MURAD For those who feel entitled to life’s better things P. Loritlard Co., Eat. 1760 Off Form Not Catchy Enough Bitty had the honor of being the best “Wes it is midnight in London it is student in his class this last year. One early half-past nine in the morning at Saturday it seemed that nothing the boy says a scientist. We are afraid did was right, and his mother finally — that this is rather too cl r the title asked, “Why is it, Billy, that everything of a popular song.—London Opinion. you do to-day is wrong “Oh, well, Mother, champions jus? can't be good all the time,” he murmured agreeably.—Chicago Tribune. Axorier thing the consumer pays for, though he may not always stop to think of it, is the magnificent art work in the automobile catalogue Disgrace Ohio State Journal. Nox-Com. Orricer (at inspection): What the dickens —Number Thirty-four’s — rifle isn't properly cleaned — suppose Manrstatane—That yellow, — sweetish some country declared war on us now! — substance found on toast, neckties and —Kasper (Stockholm), piano keys.—Detroit News. a $2500.00 prize contest starts in next week's Life) {BUDE TERNONAL PRINTING CORPORATION BROOKLYN. NEW YORK The Proof of the Pudding WON'T admit that modern girls Aspire to all things mannish Though they have shingled off their urls: ex is ever clannish. y delight in cigarettes, In swapping racy stories, Or heaping bridge and poker debts: All contra bonos mores. With nonchalance they walk the streets In father’s knickerbockers, While at the club they quaff the sweets Of life from private lockers. But on my premise I must stand— I'll share no man-made panics Till girlies chew tobacco and Read Popular Mechanics! Roswell J. Powers. Now comes the story of the couple who were married in an air- plane and lived hoppily ever after. If Fear keeps you away from Pyorrhea robs 4 out of 5 | Many ills that shatter health begin in the mouth that is neglected. Pyorrhea, the frightful enemy that leaves in its wake such troubles as. rheumatism, neuritis and facial disfigurement, |wins only when ignored. Its hapless victims are 4 out of § after 4o, and thousands younger. Keep Out of Danger |It is folly to wait for warning signs, for gums to bleed or to recede, for teeth to loosen. As health protection, have your dentist give teeth and gums a thorough examination once every six months. And start using Forhan’s for the Gums, now! This dentifrice, if used regularly and in time. thwarts Pyorhea or checks its sinister course. Itis prepared for this pu ItcontainsForhan's Pyorhea Liquid, Used by dentises everywhere. It firms gums, keeps teeth snowy white and protects them from acids which cause decav | See your dentist and start using Forhan’s, today. Teach your children this priceless health- habit. At all druggists, 35¢ and 6oc. Formula of R. J. Forban, D. D, S. Forhan Company, New York Forhan's for the gums More Than a Tooth Paste... It Checks Pyorrbea comicbooks.com