Life, 1927-11-10 · page 39 of 44
Life — November 10, 1927 — page 39: what you’re looking at
What you’re looking at
This Life magazine page (page 37) contains three distinct elements: **Left side**: A DuPont Pyralin toiletries advertisement featuring a silhouette of a fashionable woman with a tennis racket, promoting new "Sheraton Pattern" products as smart and modern. **Center**: A humorous letter titled "The Ideal Week-End Host" from John C. Emery, addressed to "Dear Bob." It satirizes excessive upper-class hospitality by describing absurdly permissive hosting—encouraging a guest to order anything, fire servants if displeased, access a fully-stocked liquor cellar, and even meet local women with provided introductions. A small cartoon below shows a father forbidding his son to smoke (it causes no harm) but not play with matches (he's too young)—the joke being about inappropriate risk assessment. **Right side**: Advertisements for a Pocket Ben watch ($1.50) promoted as ideal for Army-Navy football game attendees, and text about orange juice flavor. The page is primarily **advertising and light humor** rather than political commentary—typical of Life magazine's mix of satirical content and commercial messaging from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ENTIRELY NEW... AND EXCEEDINGLY g. fered bag, too The Ideal Week-End Host EAR BOB: Welcome! The place is yours, so make yourself entirely at home. I think you will find everything you want about the place, but if you don't, order it and charge to me. The servants have been instructed to lgok after you or let you alone, as you prefer. I think you will find them satisfactory. If you do not, and it would make you feel better to fire’ them, do so. They have been told to come back after you have gone. IPF | WERE YOUR PATHER | WOULDN'T LeT you smoke.” “wity? 17 DorsN’T DO ANY HARM.” YES, BUT YOU'RE TOO YOUNG To PLAY WITH MATCHES.” —Le Rire (Paris). PATTERN ralin Joifet ware LOOK FOR THE NAME-—THE SAFEGUARD OF QUALITY | The house is as well stocked as I know how to make it. You will find all ingredients in the cellar, the key to which is enclosed with this note I know you will prefer to mix your own drinks, but I have made up a couple of my pet cocktails which you may want to try. I shan’t feel hurt if you don’t, however, so don’t pour them down the sink for the sake of appearances. I append a list of nearby friends, with telephone numbers, which you may utilize or ignore. There are a number of attractive girls in the neighborhood whom you may want to meet. Letters of introduction and brief but pertinent information about them are enclosed. We shall not return until Monday noon, which will give you a choice of all the morning trains and insure our not intruding on you. Have a good time, old top. John C. Emery. WHE: My, but this orange juice has */ a peculiar flavor. New Model PocketGen Nearly a hundred thou- sand people will flock to the great Army-Navy foot- ball game this month. Many thousands of them carry the New Model Pocket Ben. That’s because it com- bines good looks with reli- able time-keeping. Pocket Ben—made by the makers of Big Ben and other Westclox—is sold everywhere for $1.50.With night-and-day dial $2.25. WESTERN CLOCK COMPANY La Salle, Ilinois He: Yes, it's genuine orange juice. |eses comicbooks.com