Life, 1927-11-10 · page 36 of 44
Life — November 10, 1927 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising** interspersed with humor content. The main items are: **Advertisements:** - Golden Wheel Stormking lighter ($10) — pitched for outdoor use - Crossett shoes ($10) — emphasizing quality materials and custom fit **Satirical Dialogue:** "The Old-Fashioned Feminine Traits" is a conversational piece where a woman (Sue) repeatedly argues that men want old-fashioned, feminine women, while simultaneously contradicting herself by insisting modern women can smoke, drink cocktails, and hold progressive ideas. The humor lies in her circular logic and the apparent contradiction between claiming to be "old-fashioned" while embracing modern behaviors. The man (He) simply agrees with her throughout, appearing bemused by the contradiction. **Cigarette Joke:** A brief gag about cigarette production statistics — suggesting if "a hundred billion cigarettes" were laid end-to-end, statisticians would be surprised (likely at the absurd length). The page reflects 1920s-era social anxieties about changing women's roles and modern behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hsat/ the Wind / AT if the brusque November wind does blow with a gridiron roar! You'll light up just as surely in the stadium as at the dinner table. The Stormking 1s the out-of-doors model of the Golden Wheel -- famous for its instant action and utter dependability. Storm- king out-smarts the lustiest gale and makes lighting up out-of-doors a mere gesture. Leading shops everywhere are showing this and other Golden Wheel Lighters. Surest thing i you Keo! GOLIDIEN WHIEEIL STORMKING lighter U.S. Pat. No, 1637855 Other Patents Pending $10 Others from $7.50 HENRY LEDERER & BRO., INC. Providence, Rhode Island af au, $10.00’s WoRTH of shoe — in looks, leather, and craft manship. Finest GRADE of Imported 2 and Domestic Calfskins and Cordovans, best of soles,“solid Teather” shoes throughout. CusToM STYLING — distine- tive Han-Craft touches in ‘youthful and conservative models. SATISFACTION — shoes pre- moulded to ft all of the foot at the first step. Snug to the instep, snug to the ankles — shapely all over. and SHOEMAKING! Special “right and left” patterns on fected Jeers — sinless cat linings, smooth, heavy insoles and expert workmanship. ‘Crossett Shoes, or write to us for nearest dealer's address. Lewis A. Crossett Co, North Abington, Mass. 6 ASK YOUR SHOEMAN for The Old-Fashioned Feminine Traits HE: I think girls who are really feminine are the most attractive to men, don’t you think they are? Ir: Absolutely. Su mean I think it’s reatiy the old-fashioned feminine traits in a girl that men admire, don't you hon- estly think it is? I Yeah—you bet. Sur: I mean men like to play round, sort of, with girls who are terribly modern in their views and all but I think when they marry they want to marry a girl who is like their mother or something, do you know what I mean? Yeah, that's act. But I think it’s awfully hard to have the old-fashioned feminine its nowadays, don’t you really it is? Yeah, I guess that’s right. I mean if you are old- fashioned and all, people think you're just a poisonous prude. He Yeah, you're right there. But i really think you can have the old-fashioned — feminine traits and still be advanced, sort of, and have a good time and all, don’t you honestly think you can? ure, why not? Sue: Because I mean just because you have the old-fashioned traits is no reason you can’t smoke and take tail and have modern ideas on Gosh, no! § But I think it’s really the old-fashioned traits in a girl that men admire, don't you honestly think it is? L. M. HERE were close to a hundred billion cigarettes produced in the United States last year. Wouldn't the statisticians be fooled if some one laid them side to side? a $2500.00 prize contest starts in next week's Life comicbooks.com