Life, 1927-11-10 · page 34 of 44
Life — November 10, 1927 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. The dominant content includes: **Left side:** A Hallcroft Paper & Envelopes advertisement emphasizing affordable quality, sold exclusively at Rexall Drug Stores. **Center:** A continuation of a theatrical comedy sketch titled "Rah! Rah! Broadway!" involving college romance and football. The plot concerns Ronald, who volunteers to replace an ineligible player ("Bull" Leland) in a football game to win over his love interest Doris. The sketch parodies sentimental Broadway musicals with corny dialogue ("When asleep you lie, Then like Lindy I'll fly") and includes comic supporting characters like a pedantic astronomy professor and enthusiastic cheerleaders performing the "Varsity Scuff" dance. **Right side:** Advertisement for the Zenith De Luxe radio receiver, claiming it was "first at the Arctic to build DeLuxe Radio" and offering superior tone and selectivity. The page reflects 1920s entertainment and consumer culture rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life ape & Bayelopes pe Baek with Sie This stationery carries flattering proof of your good taste and em- phatic denial of itsown low price. Hallcroft Paper and Envelopes are sold only at Rexall Drug Stores, SAVE with SAFETY at your Rexall Drug Store You will recognize it by this sign iggett’s are also Roxall pe Rah! Rah! Broadway! (Continued from page 8) Donis (advancing and taking his hand): When asleep you lie, Then like Lindy I'll fly, Into your land o° dreams... . Doris anv Ronatp (in unison): And we'll live for love, ‘Neath the stars (They pause.) And . rove. yu ul at find the girl o’... fa yah) dree-ece-eams.... (As they waltz gently on the foot- | ball field before the stands, Pro- fessor SNovonass, the astronomy teacher, enters unobserved. He raises his eyebrows, purses his lips significantly, lays his finger on his ce to himself, and ‘0 one notices this.) (raising Coach Sweeney nods tu nose, smiles queerly. Proressor his hand suddenly): Snoporass ahem...1 regret. to state... ahem...that Mr. “Bull” Leland has flunked his astronomy exam and is ahem. . .ineligible to play! Usperorapvates (thunderstruck) : Incligible—to play ! Coacut Sweeney (entering breath- lessly): But we cannot beat Colton with only ten men, Where shall I find a substitute? Unvencrapvates (in unison): Yes. ..where? Coacu Sweeney (standing di- rectly before Roxarp Peter nee | Brice with arms outspread): Where is some who will take “Bull” Leland’s place for old... Tait? (At this moment, by an odd coin- cidence, the college band commences to play over softly the last few bars of “The Girl of My Dreams.” Ron- aup rises slowly.) Ronaty (glancing tenderly at Doris): I'll take his place. ..Coach. Unperorapuates — (scornfully): But you have never played football before in your life! Ha ha ha! Roxatp (in a choked tenor) one I'll win for...the girl o’...my dreams... . Coacu Sweeney (slapping him on the back): My boy! (Amid tremendous enthusiasm in the stands, a middle-aged blonde in a white sweater and sailor-pants rushes out and leads the famous Tait cheer: “Rah, rah, rah, rah, rah, rah, Ronarp!” She then snaps her fingers and flings herself whole-heartedly into the “Varsity Scuff,” an intricate dance-step which consists of placing her foot on the back of her neck and clapping her hands twice be- tween her legs. As she warms no- ticeably to her task, sixteen more cheer-leaders, also dressed in white sweaters and sailor-pants, dance out; (Continued on page 39) Zenith was first — “at the Arctic ue pe ties of & F worlds long _ distance reco Zenith 7s first enith 7s firs The Ze: De Luxe ten-tube Elec- tric was the first receiver of this type to be produced on a commercial scale. Now itis the first ten-tube set to be equipped with a power speaker, ready for operation from any light circuit. The Zenith De Luxe Model brings remarkable tone quality, range and selectivity. It reproduc all voices and instruments with fine delicacy and faithfulness out the most powerful bi selects the wanted station without interference. Hear this great musical instrament! Your delight in Zenith will not lessen—in years. English Electric De Luxe Model ‘Theten-tube Electric Ch ample of period furaitar 7 exclusive Zeuksh feature. Price $800. Western United States Prices Slightly Higher Send for illustrated folder ZENITH RADIO CORPORATION 3618 Iron Street « Chicago Licemsed only for Radio amatrur, experimental ‘end broadcast reception.