Life, 1927-11-10 · page 17 of 44
Life — November 10, 1927 — page 17: what you’re looking at
What you’re looking at
This page contains several humorous pieces satirizing 1920s American life: **"The Ultra-Modern Football Mentor"** (top): A coach instructs players using psychological manipulation rather than traditional coaching—telling them their opponents are merely making "pugnacious gestures" to distract. The satire mocks emerging "modern" coaching philosophies that emphasized mental psychology over physical discipline, a novel approach at the time. **"A Floral Tribute"** (right): A joke about a florist's assistant named Jake who covers an automobile at a funeral with flowers—the humor relies on the absurdity and the pun on "Jake" as a casual name for an undertaking. **"The All-American Eleven"** lists football players, while **"Time Out"** and **"His Post"** contain brief comedic vignettes about sports and relationships, typical of Life's satirical format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Ultra-Modern Foot- ball Mentor Peps Up His Men Between Halves “J AM not condemning you for a lack of courage. 1 am criticiz- g you for a lack of insight. Don't you see that your opponents are in no sense superior to you? They are making a lot of pugnacious gestures not only to convince you that they are superior, but also to convince themselves. You couldn't ask for a more obvious example of the in- feriority complex. It's a pose and you can shatter it very quickly. The next time you tackle a man, simply say, ‘Poseur.’ That's all. I shan't make a sentimental appeal to you. I shan’t ask you to bear in mind the or of Old Pape, or to think of your classmates and your fraternity brothers and your old fathers and -haired mothers in the ds of their love and hopes. I rate your mentality too high for that. Emo- tionalism interferes with thinking His Post. Big Athlete: rooTBALy 18 JUST A SIDELINE WITH ME. Little Girl: YOU'RE USUALLY SITTING. Yes, | NOTICE THAT'S WHERE “NOW, MEADOWS, MY GOOD MAN, TAKE OPP YOUR COAT AND BE CHEER-LEADER.” and efficiency. Just concentrate on the inferiority of your opponents, and if you wish, after you've scored the six touchdowns that will put us in the d, you may think of the forty-five news- reel cameramen, the two hundred and sixty leading sport-writers, and the pres- ence of C. C. Pyle in the stands. Let's men.” Tupper Greenwald. The All-American Eleven R. FE. Oleschewski Laubenheimer. LaBerrieux Abdul-Mahomed Ivanezaritch Svenson - Running Ball . B. Cohen \ H. Valsparino L.H. Wu F. B. Iscarius Time Out “WHATEV ER the stop-watch during Tunney-Dempsey fight -he’s taken up lit- the editorial staff of Liberty figuring out the readin time on stories.” became of the man who held “Yes —he has a job on A Floral Tribute (About ten minutes after this one was pulled, the automobile socked for a row by the big “Banker and Broker Special,” homebound for Jamaica, L. 1.) THE automobile sped by the prop erty of a wholesale florist “Jake,” said Mrs. Gutenberg (a distant relation of the Father of Movable Type), “Jake, give a look at that ficld simply covered with Ain't that elegant?” Jake. “It looks was flowers! “Yeah,” agreed like a million dahlias Flo: yes—THE GAME WAS CERTAINLY CLOSE, JACK DIDN'T PROPOSE UNT THERE WERE ONLY AnoUT TWO M MINUTES TO PLAY comicbooks.com