Life, 1927-11-03 · page 44 of 44
Life — November 3, 1927 — page 44: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. The page shows a glamorous dinner party scene with well-dressed guests enjoying themselves, a large Camel cigarette package suspended overhead, and candlelit tables. The ad's tagline—"Here's to Camel—on a million tables!"—associates smoking with sophisticated social pleasure and leisure. The copy emphasizes Camel's "mildness and mellowness," claiming it's "America's largest tobacco organization's" finest product, blending Turkish and Domestic tobaccos. The ad targets "modern smokers" seeking refined enjoyment. This 1927 advertisement predates the surgeon general's health warnings (1960s onwards) and represents an era when tobacco companies openly marketed cigarettes as symbols of elegance, sociability, and good taste—without health disclaimers or public controversy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HERE’S to Camel. How much added pleasure it brings to the world. Wherever congenial friends gather, or in the solitary hours of work or travel, Camel insures the enviable mood of enjoyment. All of the mysterious powers to please of the choicest Turkish and Domestic to- baccos grown are brought to fulfillment in Camel. This is done through a smooth and mellow blend that cannot be found anywhere else. For America’s largest R. J. REYNOLDS TOBACCO COMPANY, Here’s to Camel—on a million tables! tobacco organization concentrates its abil- ities in Camel. Into this one brand goes all of its power to select and buy and blend for taste satisfaction. There simply are no better cigarettes made at any price. Camel’s mildness and mellowness are the favorites of particular modern smok- ers. So much so that Camel’s popularity is greater than any other cigarette ever had. For your enjoyment of the smoothest smoke ever made, "Have a Camel!” WINSTON-SALEM, N. C. comicbooks.com