Life, 1927-11-03 · page 42 of 44
Life — November 3, 1927 — page 42: what you’re looking at
What you’re looking at
This is primarily a **advertisements and promotional page** from Life magazine, circa early 20th century. **Content:** - **Bachrach advertisement** (top left): A photography studio promoting portrait services, claiming to eliminate the "annoying fuss" of formal sittings. They note prominent political and business leaders have used them for half a century. - **Pickwick Pale & Stout advertisement** (bottom left): A beer advertisement emphasizing quality and nostalgia ("memories of famous old compositions"). - **Life's promotional content** (right side): Announcements for upcoming special issues—a **Football Number** featuring cartoonists like Penrhyn Stanlaws and humorists like Dorothy Parker; a **$2,500 prize contest**; a **Tropical Number**; and the **Christmas Number**. **Social context:** This reflects pre-Prohibition era advertising and Life's position as a major entertainment/humor magazine competing for readers with special themed issues and contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life MEN’S PORTRAITS BECAUSE THE ANNOYING FUSS—THE UNNATURAL- NESS OF A SITTING—HAS BEEN ELIMINATED BY BACHRACH. LEADERS IN POLITICS. THE BUSINESS WORLD AND. THE PROFESSIONS HAVE PREFERRED OUR STUDIOS. FOR HALF A CENTURY. TELEPHONE FOR A SITTING BEFORE THE RUSH OF CHRISTMAS BUSINESS Bachrach PHOTOGRAPHS OF DISTINCTION 507 FIFTH AVENUE VANDERBILT 7400 the huddle | There'll be one of these at every news-stand next Tuesday—and we advise you to snap into the huddle good and early if you want your copy of the Most cordial, thank you. . . Countrywide, PICKWICKis is pleasing the most fastidious. Tune in on the finest of brews. There’s a tang and mellowness which bring back memories of famous old com- positions, PICKWICK E and STOUT The Tang of Good Old Ale At the better Clubs. Hotels and Restaurants HAFFENREFFER & CO., Boston FOOTBALL NUMBER a Lire production, which is always the high- spot of the football season. . . . This year, it will be higher than ever, what with a PEN- RHYN STANLAWS cover (and such an eye- fi double-page cartoon by JOHN Jr; drawings and other things by LL PATTERSON, ROBERT BENCH- IREY FORD, DOROTHY PARKER, LLOYD MAYER and other All-American wits. . * . In two weeks we shall announce a new $2500.00 PRIZE CONTEST which will be unusual, fascinating and pleas- | antly profitable. This will continue through twelve issues—with new prizes each week! The TROPICAL NUMBER appears on November 25. Cover by JOHN LAGATTA —cartoon by WALLACE MORGAN. And THEN—— Ye CHRISTMAS NUMBER, with the best of everything that Lire has to offer. read Life regularly | 7— EVERY week! USK TERNAL PONTING CORPORATION, DROOKLT. NEW TORK comicbooks.com