Life, 1927-11-03 · page 4 of 44
Life — November 3, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. The dominant left-hand advertisement promotes Southern Pacific Railroad's "Sunset Limited" train service to California, emphasizing scenic routes and comfortable travel through the American Southwest. The right side contains a poem titled "The Phrase-Makers" criticizing unnamed individuals who use clichéd expressions like "You must come over!" and "It won't be long now!" — likely satirizing pretentious social conventions of the 1920s era. Below is an advertisement for "Nogales: Arizona Gold Mexico," promoting tourism to the Arizona-Mexico border region as "the oasis." There is **no political cartoon** on this page. The content reflects early 20th-century commercial advertising and light social commentary about affectation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vr this world-famed train or the Argonaut speed your journey through the balmy air and superb Y climate of the Golden Southwest. Daily from New Orleans to Los Angeles, San Diego and San Francisco, with the Apache Trail as an enchanting motor link along the way. For the homeward trip have a Southern Pacific representative arrange your return over the Golden State Rout via Apache Land, through El Paso, portal toOld Mexico; sas City, Chicago. Overland Route: along the American River Canyon and across Great Salt Lake via Omaha to Chicago. Shasta Route: N: via Klamath over new Cascade Line— Mc. Shasta, Portland and the Pacific Northwest. See the whole Pacific Coast from Mexico to Canada— Metropolitan Cities — Movieland—Chinatowo—quaint Spanish Missions—smiling valleys. Southern Pacific offers you four great routes for trans-continental travel For information and literature, write, phone or call your nearest J Southern Pacific representative New York: 165 Broadway and 531 Fifth Ave. at 44th Se Chicago: 35 West Jackson Bled New Orleans: Pas. Am. Bunk Bldg. Houston: So Pacife Blip. Los Angeles: Paci- & Elegurie Bldg. San Francisco: Sovthern Pacifse Bui The Phrase-Makers *HOUGH he brings tears of an- guish to my eyes, makes me wish he "neath the clover, I do not crown the cries: And rested coot who coyly “You must come over!” And though with rage he makes me leap and dance burst out into gloomy song now, | I wreak no vengeance | who chants, “Tt won't be long now!" And grim and the chump Yet patience has its end, like other things: In Charon's craft and muggy ride | Is what I wish the sap who sweetly sings, “Thanks for the bu ride! D’Annunzio Cohen, 2 humid, hot Another Chicago Crime Ox, this wicked world! A reader writes to the C Tribun. A few days ago I found it necessary to punish my little daughtsr for using the word ‘Lully? Yesterday your moving picture critic used it in a revie —Kansas City Star, oe snora, Messe Jtime in Nog: mighty good place to live NOGALES WONDERLAND CLUB, Inc., Nogales, Arizona. Please send free booklet (104) ‘Name lofdaress Y. Subscription, $5.00. Vol. 90,No. 248. Nov. 3.1 Matter at the Post OfSce Dept, Canada, Copyr 1 Published Wee\ly by Life Pub. Co. $98 M: mn Ave. Gite, under act of March 1590) Pistols C&A, Eotd ws 208 iss VW comicbooks.com