Life, 1927-11-03 · page 38 of 44
Life — November 3, 1927 — page 38: what you’re looking at
What you’re looking at
This page consists primarily of **advertising and book reviews**, not political satire. The main content includes: **"How to Avoid a Family Row"** advertises the Golden Wheel Lighter by depicting a domestic dispute scenario—a husband caught with matches (suggesting infidelity or deception) faces an angry spouse. The lighter is pitched as preventing such "disasters" through reliability. **"Hello Everybody! This is Johnnie Walker Speaking!"** is a cigarette advertisement using a character endorsement. Johnnie Walker cigarettes are promoted as so good that one pack converts smokers into permanent customers, priced at "20 for 20c." **"Movies frequently strain Eyes"** promotes Murine eyedrops for cinema-goers. The **"References Unnecessary"** section contains humor snippets from British and American publications about marriage misunderstandings and legal matters—light domestic comedy, not political commentary. This is fundamentally a **commercial magazine page** from the early 20th century, mixing advertisements with humor and book listings. There are no political cartoons or satirical commentary present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
36 Life yIN URNED matches dropped in the window boxes + +. under the clock... on the bathroom shelf may not cause a_ conflagration, but if they’re discovered by one’s eagle-eyed spouse, the result is apt to be no less fiery. Insurance against this sort of domestic disaster | comes in the form of an Approved Golden Wheel Lighter-dependable-smooth | -and smudgeless. In every way a better lighter. Almost any smart shop can supply you. “ $7.50 and up GOLIDEN - WHEEL Approved Lighter | HENRY LEDERER & BRO., INC. Providence, Rhode Island | Clarke, Books Received Dimple Diggers. By topher (Elm House). Robin Chris- other Goose for Antique Col- lectors. By Carrick and Robinson (?ay son & Clarke, Ltd.) Your Growing Child. By H. Ad- dington Bruce (Punk & Wagnalls) Show Window. By Elmer Davis (John Day) The Dividend. By Joseph Knox Stone (Dorrance) Outside Eden. By Gertrude Nason Carver (Dorrance) The Gypsy Trail. B dmark and Hopkins (Mitchell Kennerley High Snow. By M. L. A. Gompertz (Doran) Man Possessed. By William Rose Benét (Doran) Crude. By Robert Hyde (Pe. Ltd.). The Cannoneers Have Hairy Ears. Anonymous (Sears) Selected Papers of Bertrand Russell. (The Modern Library.) The Gay Dreamers. vigne (Stokes). Dick Turpin’s Ride. Noyes (Stokes) The Wages of Peril. dolt (Altemus) By Roger De- By By Jack Bech Alfred | The Panther. By Gerald Bullett (Doran). Julius. By “A Gentleman with a | Duster” (Doran). Camels! By Daniel W. Streeter (Putnam) A Doctor Looks at Doctors. By Joseph Collins, M.D. (Harpers). | Lady, What of Life? By Lesley Storm (Harpers) Avarice House. (Harpers) Are They the Same at Home? By | Beverley Nichols (Doran) | By Julian Green Plain Jane. By A. P. Herbert (Double- fay, Page). frequently strain Eyes. | Use Murine for relief When you return from a picture show with strained, tired eyes, ap- ply afewdrops of soothing Murine. Almost instantly they will feel strong and rested . . . feady for anything! A month’ssupply of this harmless lotion costs but 6oc. URINE, | FoR Your EYES Hello Everybody! This is Johnnie Walker Speaking! “I'm usually successful in secur- ing a permanent customer just by persuading the smoker to buy one package! Not everybody, but most every- body, saysafter trial thatJohnnie Walkers are really remarkable. And they are only” 20 for 20c References Unnecessa' Jaxer An’ just because [ sauced ‘er, she threatened to sack me wivout a char- acter ANNin: An’ wot did you say? Jase: Told ‘er L didn't want no char. acter, seein’ T was goin’ ter be married, Passing Show (London) law tin’ t be th’ ntry that a feller is inno 's tried by “Law orn rule in this ess bh Martin cent ur Abe 1 good jury.” in Indianapolia News. Canxpip notice sent in to Society de partment: “During the ceremony a friend sang, O, promise me and others.” —New York World. comicbooks.com