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Life, 1927-11-03 · page 36 of 44

Life — November 3, 1927 — page 36: what you’re looking at

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Life — November 3, 1927 — page 36: Life, 1927-11-03

What you’re looking at

This page from Life magazine (May 1926) contains three distinct sections: **Main Advertisement:** Twinplex Stropper razors use economic logic to sell blade maintenance—arguing that stropping one blade saves money and time versus constantly buying new ones. The pitch targets men's practical concerns about cost and convenience. **"Ensemble" Verse & "Alibi Contest":** A humorous poetry snippet mocks women in the theatrical production "Artists and Models," suggesting they're physically attractive but intellectually empty ("stockings" have more substance than "noddles"/heads). The alibi contest shows readers submitting clever excuses—a college student tells his father he went out "to set the world on fire" but came back "for more matches," winning $50. **Tobacco Advertisement:** An unusual testimonial claims a can of Edgeworth tobacco from 1910 remained perfectly preserved for 16 years due to air-tight packaging. This serves as an endorsement of product quality and longevity. The page reflects 1920s consumer culture: practical product endorsements mixed with light social satire about gender and collegiate life.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life You men make too much work of shaving Because you think it easier to take a new blade than tu strop onc, you make shaving just about twice as hard as it need be. You forget about the time it takes to unwrap a new blade. You don’t think about the bother of changing to another if the first one isn’t keen. You ignore the time it takes to go to the stre for new blades. You don't count the extra time it takes to shave with a dull blade. Now consider the casy way. You start with one new blade. You spend seconds a day Twinplex stropping its edge to shaving keenness. You get a marvelous shave in two minutes less time than you required the old hard way. Daily gain 90 seconds. k days. Gain At the end of a year you will have saved four or five trips for new blades. 9 hours shaving time and about $3.00 cash— more than enough to pay for a Twin- plex, which costs only $2.50. Other models $3.50 and $5.00. If you want to shave the casy way. get a Twinplex Stropper. NEW Stropped Blade FREE Name your razor and we'll send vou. that one blade at least 30 5 minutes and 30 cents. free, a new blade Twinplexed. We would like to show you what real shaving is TWINPLEX SALES CO 1685 Locust St., St. Louis NEW_YORK CHICAGO MONTREAL LONDON FOR SMOOTHER SHAVES Ensemble LL the fair damsels in “Artists and Models” Have more in their stockings than is in their noddles; Though there’s a considerable lack in their noodles. Of motors and jewels they've oodles and oodles. W. F. B. ALIBI CONTEST PRIZE WINNERS ALIBI NUMBER FORTY-TWO WHAT! BACK FROM > Stern Parent: COLLEGE ALREAD Ex-Freshma WELL, DAD, you see, 17's THs way... I went out to set the world on fire and I came back for.more matches. This Alibi, which wins the first prize of $50.00, was submitted by S. Luis Youne, 1726 Taft Avenue, Hollywood, California. Five second prizes of $10.00 each have been awarded to the following: Ernest M. Berry, Lowell, Massa- chusetts, and Lorin Kiaty, Chicka- sha, Oklahoma, for variations of the Alibi: “I sustained a serious injury; I sprained my ukulele finger.” B. Harrison Winrieip, Wood- cliff, New Jersey, for the Alibi “I’ve joined the ‘College-a-Month’ Club.” Buaine C. Biorer, Scenery Hill, Pennsylvania, and Wituiam M. We tery, Santa Monica, California, for variations of the Alibi: “If I go to college you must make allowances for me.” Watch for the New $2,500.00 PRIZE CONTEST which starts in two weeks Pipe Smoker Enjoys Can of Tobacco Sixteen Years Old Of course, all good tobacco is aged before it is packed, but here is a case of “aged in the can.” On the strength of Mr. McDoi letter we certainly owe our pac department a vote of commendation. For no tobacco could retain its flavor and goodness lying in a dark musty corner for sixteen years unless it h: Seen properly packed in an absolutely air-tight can. So while someone was deprived of this particular can of tobacco for six- teen years, it did provide smoke enjoy- ment for an appreciative railroad cashier when it finally came to lignt. Mr. McDonald’s letter is reproduced below: Waxahachie, Texas May 18, 1926 Larus & Bro. Co, Richmond, Va. Gentlemen : The agent while going through his plunder stored in our bagxage room came across a can of your tobacco, and on | sccount of his not using a pipe he made mea present of this tobacco. You will note the revenue stamp and your memo which was inclosed. The tobacco was put up in 1910, sixteen years ago, But it was in good shape, of re- markable flavor, and was greatiy enjoyed by me. ; ; Thought you would be interested in knowing how your tobacco held out in these days of fast living. Yours very truly, (signed) Gordon McDonald. To those who have never tried Edge- worth, we make this offer: Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth _where- 2ver and when- ever you buy it, for it never changes in guality. Write your name and address to Larus & Brother Company, 16 S 21st Street, Richmond, Va. We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. | Edgeworth is sold in various sizes to suit the needs and means of all ear: chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are acked in small, pocke' packages, in handsome humidors holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly’ send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. ‘On your radio—tune in on WRVA. Rich- mond, Wa. — the Edgeworth Station. | Lwave ter (254.1 meters) 1180 kilocycles. comicbooks.com