Life, 1927-11-03 · page 31 of 44
Life — November 3, 1927 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **1927-1928 automobile advertisement**, not political satire. It promotes Cadillac cars with custom bodies built by Fisher Body Corporation (a General Motors subsidiary). The photograph shows a woman in elegant 1920s evening wear, representing the luxury market Fisher targeted—affluent Americans who could afford custom-bodied automobiles. The accompanying text emphasizes that Fisher's manufacturing efficiency allows Cadillac to offer luxurious custom bodies without typical price premiums, making them "the greatest investment value in the fine car field." The lower section announces "Custom Body Salons" touring major U.S. cities (New York, Chicago, Los Angeles, San Francisco) from November 1927 through March 1928, where potential buyers could view Fisher's latest body designs. This reflects the 1920s boom era when custom automobile bodies represented status symbols for the wealthy. There is no evident political cartoon or satire on this page—it is straightforward luxury goods marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T is deeply gratify- ing to the Fisher Body Corporation that Bodies by Fisher and Fisher- Fleetwood play a major part in the brilliant suc- cess of the New Cadillac.—Presenting a radical departure from past design, the new cars are un- istakably the most luxurious and distinguished ever created for the fine car owners of America. ~The bodies of the New Cadillac cars are the finest creations of master custom body artisans.—~ But Fisher resources and manufacturing efficiency enable Cadillac to present them without the usual price-penalty—a fact which contributes to making the New Cadillac incomparably the greatest investment valuc in the fine car field. AT THE CUSTOM BODY SALONS There will be presented at the Custom Body Salons latest body cations by Fisher h wood on the Cadillac and La Salle chassis. ~ These c r ished h combinations of colors of nature. The unique bed in a beautiful and colc ature’s Studio", which request. ¢ * New York, Hot to December 3, 1927; Chicago, H ke, January 28 to ry 4; Los Angeles, Hotel Bilt February 11 to 18; ncisco, Hotel Palace, February 25 to March 3, 1928, Body by FISH “a Generar! giie Fd comicbooks.com