Life, 1927-11-03 · page 2 of 44
Life — November 3, 1927 — page 2: what you’re looking at
What you’re looking at
This is a **Chrysler automobile advertisement**, not political satire. The page promotes Chrysler's "Red Head" high-compression engine, claiming it sets performance "still further ahead" of competitors. The dramatic imagery shows a racing car speeding down a road, flanked by stylized wing-like shapes suggesting speed and power. The design evokes Art Deco aesthetics popular in 1920s advertising. The text emphasizes the engine's availability across multiple Chrysler models ("52," "62," "72," and "Imperial 80"), positioned as a selling point for both new and existing Chrysler owners. This represents **straightforward product marketing** rather than satirical commentary—typical of Life magazine's advertising content during the automotive industry's competitive expansion period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Setting ( ler Performance Still Farther Ahead Nothing has so stirred the motoring public in years as the Chrysler “Red-Head” high-compressior Through it the immense vitality and bi i 1, acceleration and hill climbing have been accentuated. Now, for the first time, the virtues and values of high-compression are available in fullest measure, to Chrysler owners, new and old alike. The d-Head” is standard on the roadsters of the and " ind on the Sport Roadster of the Imperial “80.” It is available at small extra cost for all other body mode of these lines, and may be ap- plied as well, to earlier Chryslers now in the hands of owners. High Compression Power — 62— 727 “IMPERIAL 80° Tart comicbooks.com