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Life, 1927-10-27 · page 32 of 36

Life — October 27, 1927 — page 32: what you’re looking at

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Life — October 27, 1927 — page 32: Life, 1927-10-27

What you’re looking at

This page from *Life* magazine (a satirical publication, not the modern photo magazine) contains several short humorous pieces typical of early-to-mid 20th century humor journalism. The main cartoon "Keeping Up with the Younger Crowd" depicts young people on horseback, establishing the satire's premise: that staying fashionable and "intelligent" (keeping up appearances through consumer choices—sports cars, cigarettes) is the key to youth culture. The Fatima cigarette ad below capitalizes on this messaging. The surrounding brief anecdotes are gentle social humor: a landlord-tenant dispute about unpaid rent, a child misunderstanding adult language ("aggravoking" instead of "aggravating"), a book-buying misunderstanding, and a sentimental piece about an elderly woman whose purpose is revealed when a young woman appears. Most notably, the "Raison d'Etre" section expresses period attitudes about women's roles and value—the old woman exists mainly to contrast with and enhance the youth and beauty of a younger woman. The dandruff remedy ad represents typical period advertising pseudo-science.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

KEEPING UP WITH THE YOUNGER CROWD! HEY play so well and fleetly, they dress so well, | they live so — intelligently! From favorite sports-motor to best-liked cigarette, it’s no small compliment to earn their custom — for keeping up with the younger crowd means keeping ahead of the rest! Revived A Lanpiorp wrote to his tenant: “Dean Sin,—I regret to inform you that my Will you kindly rent is much overd forward me a cheque?” Back went the reply: “Dear 1 see no reason on earth why T should pay T can't pay my own.” —London Evening News. GROW TALLER your rent. Just the Thing Lirrir Boy (entering book What's the price of the book in the win- “How to Captivate Men"? Book Deaten: hat’s no suitable book for you, my boy. What do you want to buy that one for? Larne Boy: I'd thought of giving it to my father for a birthday present—he's ‘aturen (Oslo). store): dow, a policeman.—Kari Brief Possession “Har ye lost yer ba’, “Ay, Wallie, Th “Was it Jami “Ave, it was a guid un, and T wudna care but I only fun’ it last Saturday.” Metropolitan Golfer. a guid un, Svista, aged six, who has a great liking for long words but who does not always get them right, was heard to claim to her baby sister, “Oh, dear, how aggravoking you are!” —Boston Transcript. Raison d'Etre Ax old lady in black passed down the street. The sun looked sideways at her under her black and grim umbrella, She was gaunt and terrifying. She was covered in black, all except her f. and there that out. In fact, there seemed no reason at all for her existence. Why should she exist ? Why should she be r seemed no excuse for leaving allowed to exist?— q fter her a figure in bois-de- all. bois-de- all slim; all flying! Nineteen or twenty And hung on her arm! Her legs were the last word in legs; her face the most mischievous thing in fa And then you knew why the old lady existed. Then you knew why even the sun wanted to look under that black and grim umbri ~“Lynette, gly, dingy ol came flying slim OS in The Bulletin (Sydney). For the Fatted Calf, Probably Discoverro in an Ohio newspaper: “Mrs, Annabelle Compton and son Wil- liam entertained at their home with a dinner in honor of Mr. and Mrs. Ben Shore and daughter. The other guests were: 1 Gallon Cow Spray, 50 cents, at Hornungs.”"— Dealer. Cleveland Plain Tur other day a bird was hit by a plane, and it won't be long before birds will be the pedestrians of the air. —Brooklyn Eagle. FATIMA A Sure Way To End Dandruff ‘There is one sure way that never fails to | remove dandruff completely, and that is | to dissolve it, Then you roy it en- | tirely. To do this, just apply little Liquid Arvon at night before retiring: use enough to moisten the sealp and rub it in gently with the finger tips. By morning, most, dandruff will be gone, if not all, of your nd two or three ly dissolve ingle sign and | jandruff more applications will com and entirely destroy every trace of it, no matter how much you may have. Yi that all itching of thesealp | ir will be lustrous, k and feel a bun= You can get Liquid Arvon at any drug store, and a four ounce bottle is all you will need. This eimple remedy bas never been known to fail. Py comicbooks.com