Life, 1927-10-27 · page 30 of 36
Life — October 27, 1927 — page 30: what you’re looking at
What you’re looking at
This 1920s page combines satirical humor with advertising. The main cartoon, "Embarrassing Moments," advertises Murad cigarettes by depicting a man casually lighting a cigarette when his car runs out of gas miles from a filling station—suggesting composure through smoking. The "Jimtown Weekly" sidebar offers small-town gossip with cynical commentary: Curtis Lucas avoiding his aunt's meager home; Mrs. Moneyheffer hiring help because she's lazy; the Widow Larkin receiving a bootlegger's bill for liquor that killed her husband (darkly satirizing Prohibition-era irony); and Bud Sykes, raised carefully by protective parents, now "out of jail again." The satire targets American middle-class pretension, Prohibition's failures, and the gap between parental intentions and outcomes. Advertisements for Forhan's toothpaste and cigarettes occupy the remaining space, typical of Life's commercial integration. The cartoons assume readers' familiarity with small-town America and contemporary social anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Jimtown Weekly Cums Lucas declined an_ invitation last week to spend a month in Possum Flat with his aunt Lizzie who keeps a one-ash-tray house. MURAD For those who feel entitled to life’s better things Mrs. Joe Moneyheffer decided last week that she was unable to do her own housework so she hired a Swedish girl to help her be unable. Last week the Widow Larkin got a bill from a bootlegger for the liquor which killed her husband. That's the height of something or other, we forget what. EMBARRASSING MOMENTS When you run out of gas three miles from afilling station... be nonchalant... light a MURAD CIGARETTE Little Bobby Jenks dodged Sunday school last week and got two sunfish, two carp, two little catfish and a whale of a licking from his dad. Bud Sykes, whose parents were so careful in bringing him up and laid awake nights figuring ways to make him | a model youngster and wouldn't let him play with other boys for fear he'd hear 5 foul language, is out of jail again this week. —Barrie Payne, Publishers’ Syndicate (Chicago). Going Too Far | A erry ma moned his r. Look — he Robins yu'll have to talk to Ignore the Truth Pyorthea ravages health and youth. Tts poison | f For thrift’s mean sake Such favors, fugitive, As you deign give, said he. nate the other day sum- at new fellow | sweeps through the system often causing rheu- matism, neuritis, stomach troubles, even facial ones you took on as shorthand typist.” | And prise as rich largesse | dita ment Why, what's the matter with hi | your’ swift caress: Dee tec: thee: uncven odd) Sabegaard | said Tobinson, “I know he stutters health. Sce your dentist at least twice a year PD | rather badly, but you said— | What though « and start using Forhan's for the Gums. | “L said T didn't mind that, but look Bestowed like this This dentifrice, containing Forhan's Pyorrhea at this— ate held out a shes from your th Liquid used by dentists everywhere, prevents letter which r refeference to wed at nought! Pyorthea or checks its course if used in time. It j yours of the Sth ult...” Since T can claim no more keeps them lustrous white and protects them | “Then he continued: “ my the From your fair store against acids which cause decay. a"s ) Start using Forhan's. Teach your children to | typewriter I simply. w« 1 this warm stock-in-trade use it. They'll like its taste, At all druggists ] London Daily Chronicle Too cheap to be weighed, =35¢ and boc. - ] : I snatch each indolent gift . A tos of isn't worth as much | Vor very thrift Formula of R. J. Forban, D. D. S. to you us one honorable iistak Robert D, FitzGerald, in Forhan Company, New York Miteaukes ‘Journal. | The Bulletin (Sydney). | } | Forhans for the gums read Life regularly — EVERY week! [MORE THAN A TOOTH Pasta comicbooks.com