Life, 1927-10-20 · page 43 of 48
Life — October 20, 1927 — page 43: what you’re looking at
What you’re looking at
This page contains **two unrelated elements**: a writing contest and a radio advertisement. **The Alibi Contest:** Life magazine ran an eleven-month "Alibi Contest" where readers submitted humorous conclusions to the sentence "Well, you see, it's this way..." The illustrated cartoon (number 45, the final one) shows a man gesturing defensively while two dogs look on—a visual setup prompting readers to imagine his excuse. This was a popular participatory feature that engaged readers' creative writing skills. The first prize was $50, with five $10 second prizes. **The Advertisement:** The bulk of the page promotes the Freshman "Equaphase" electric radio—a relatively new consumer technology in 1927. It emphasizes convenience ("plug in your light socket and listen") and quality, marketing it as solving common radio problems (acids, batteries, water damage). The mahogany cabinet and "Battle Board" speaker represent luxury consumer design of the Jazz Age era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| —— | Conditions of the Great Alibi Contest (Please turn to page 26 for other information.) THE Alibi Contest picture this week, marked “ALIBI NUM- BER FORTY-FIVE,” is the last in the amazingly successful and inter- esting prize competition which taxed the ingenuity of Lirr’s read- ers for eleven months. Announce ment of the winners will be con- cluded in the issue of November 2+ The first prize of $50.00 will be awarded to the contestant who, in the opinion pf the as Judges, furnishes the cleverest and most ingenious con clusion to the sentence which starts, “Well, you sce, it’s this way Five second prizes of $10.00 each will be awarded to the Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. runners-up. There is no limit to the number of answers to the Contest picture that any one contestant may submit. Nor is it necessary for a contestant to have submitted answers to previous Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying con- testants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER FORTY-FIVE should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, 598 Mad- ison Avenue, New York City. All answers to ALIBI NUMBER FORTY-FIVE must. reach before noon on November 3, Announcement of the win- ners will be made in the November 24, 1 The Contest is open to all and is not limited to subscribers to Lire Members of Lire’s staff, and their families, are barred from competi- tion in the Contest. Lire’s office 1927, issue of With the Poetess as a Factor Tue caller was ing. at the de: mitted to the edit “No,” she answered positively. “TH read it aloud to him. IT prefer to have the editor submitted to the poem. —Boston. Transcript. RADIO Always Ready ~ Always Right Freshman EQUAPHASE acids water trouble excuses batteries makeshifts | ; ee The New AC Tubes and scientifically developed circuit allow you to merely plug in your light socket and listen The cabinet, panelled entirely of contains a large con Board, which is p urkabiy resonant tone chamber, r ing exceptionally fine tone quality and “true-to-life” reproduction. nuine mahogany, yunted on a Bafile Model G-7, One Hundred and Eighty five Dollars—complete, ready 0 operate A Freshman develo; under patents; RC! nghouse & Tel. Co, CHAS. FRESHMAN CO. Inc., Freshman Bldg., New York comicbooks.com