Life, 1927-10-20 · page 40 of 48
Life — October 20, 1927 — page 40: what you’re looking at
What you’re looking at
This is a **subscription promotion**, not a political cartoon. Life magazine advertises ten issues (including a special Christmas number) for one dollar, highlighting upcoming themed issues: Football, Prize Contest announcement, Tropical, Christmas, Prize continuation, Holiday, Puppies cover, New Year, Broadway, and Automobile numbers. The text emphasizes the holiday season and mentions a **$2,500 prize contest** running into February 1928, encouraging immediate subscription via coupon. Notable cover artists listed include Penrhyn Stanlaws and John Held Jr., prominent illustrators of the 1920s. The appeal targets pleasure-seeking readers with promises of "bigger, better and merrier" content. The pricing ($1 for ten issues, with annual rates of $5) reflects 1920s purchasing power. This represents Life's marketing strategy during a prosperous pre-Depression period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
38 Life Ten i18sues, Including the Caristmas number for one dollar (EF) Life| Life] Life| NUMBER A BIG, BEAUTIFUL |FOOTBALL NUMBER Announcing a new Cover by SUPER- SPECIAL Cover by | Penrhyn Stanlaws iecicaens weceisy Nov. 10 Dec. 1 Life Life HOLIDAY | On the cover: BROADWAY [AUTOMOBILE | Puppies! NUMBER, | | NUMBER Cover by | by Cover by Cover by Cover by Garrett Price] Will Rannells| |FredG.Cooper| |JohnHeld,Jr.| [Russell Patterso Dec. 22 Dec. 29 Jan.§ Jan.12 Tre holiday season is approaching, and LIFE— ever conscious of its duty to the pleasure-loving public—is preparing to double its usual quota of good T Haan Av NX cheer . . . every number, from now on, is going to | New Yorks NV: be bigger, better “and merrier than ever, and the CHRISTMAS NUMBER will be the biggest, best 7 and merriest of all . . . then there is a $2,500.00 PRIZE CONTEST, which will start soon and run into February, 1928 . . . a ten weeks’ subscription, en- \ tered NOW, will bring you the fullest, happiest dollar's | \ worth you've ever known how about consult- ] N ing that little coupon immediately to your left, im- NY mediately? i aay By the Tents $5.0 N (Canadian, $5.80; Foreien, $6.60) — read Life regularly — EVERY week! comicbooks.cém t e