Life, 1927-10-20 · page 4 of 48
Life — October 20, 1927 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and light editorial content** from Life magazine (April 29, 1927). The main cartoon illustrates a humorous domestic scene where Mrs. O'Whey receives a telephone call from her husband George, who's excited about a newspaper article. The joke plays on marital dynamics—she's pragmatically unimpressed by his enthusiasm, more concerned with practical matters like fetching cake and ice cream for a family celebration. Below, a brief satirical piece titled "Good, Clean Pun" depicts a villain with a hook nose pursuing a girl, featuring crude physical comedy (the hero swings an iron at him). The page is dominated by advertisements: a **Surefit metal watch strap** (prominently featured) and **Tecla jewelry** (lower right). These ads reflect 1920s consumer culture and luxury goods marketing to middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
in White or Green Gold Filled $2.00 in White Metal At your Jeweler’s HEN a watch strap fits so smoothly — wears so well — that you never feel it on your wrist, it’s ten to one it's a SUREFIT. No other strap is made this way — of a flexible metal material without links or springs. Made for ladies’ watches as well—in many lovely styles. Safety Clasps Insure Security Bliss Brothers mpany ) a Rt atte Right on the Editorial Page Too I RS. O'WHEY hurriedly laid her sewing to one side and hastened hone. she cried. “Oh, hello, dear. 1 was thinking it was about time you called. You say it's IN? Oh, George, you can't realize how proud and happy I am at. this moment. No, I won't get one, so long as you want to show it to yourself, but do hurry home, dear. Right away, please. And fetch some extra ones, so I can send them to Alice, Junior and Aunt Genevieve. T'll get some cake and ice cream and we'll have a little — celebration. Hurry, dear. Good-by.” One hour later Mr. George O'Whey burst into his apartment and hastily opened the newspaper which he carried. ‘There it is!” he shouted gleefully. And over his Whey read: “To the Editor of The Evenir Blah. “Sir: shoulder Mrs. “President Coolidge has announced that he does not choose to run for President in 1928. The President has served faithfully and well. He has always given of his best. If he does not desire to run again I be- lieve his wishes should be considered. However, if he should change his mind I believe it would be a great day for this country. Think it over, Mr. President. force X. O'Wur Good, Clean Pun VILLAIN with a nooK nose and cLus feet is after a GREEN girl. He invites her toa cup of tre. “There’s a HOLE IN oNr of your stockings,” he observes. “Don't Lik to me,” she retorts, “and I'll tell Par if you get rovon.” He ap- proacnes, “This is not a Fairway to treat me,” she sobs. The villain uazarp deathly scared. The hero prives up in his Cappy-lac, putt, putt, putt. “Sryaue came,” thinks e girl. The hero swinas at the in and tops him with an tron. the pipir!” gasps the villain. “Quite a matcn,” si the girl. “He might be rovrsomr, but not for me,” replies the hero, and offers her a diamond ring. ‘Divot here,” she says. A Year from Now HE United States Marines are to remain in Nicaragua to “insure a fair election in 1928." But then, who will undertake similar duties in Pennsylvania and Illinois at the same time? 'HENEVER a woman of distinction or cul- ture in this country or Europe wishes to wear in public Pearls competent to conceal the fact that her feanine oriental pearls are locked up at home, it is always Tecla that is called upon to solve the problem for her. Tecla permits the maxi- mum in jewel display with the minimum of risk. Tecla creations are avail- able only at the stores listed in this advertisement. A Tecla Necklace for Twenty-five dollars. SSS) 27) Marshall Field and Co., Chicago, fit Bullock's - - - Los Angeles, Cal Denver Dry Goods Co., Denver, Colo. Frank R. Jellef, Ine, Washington, Frederick and Nelson, Seattle, Wash Gladding's, Providence. R. 1 The & S. Pogue Company, Cincinnati, Ohio J. (L. Hudson Company, Detroit, Mich. Kaufmann's - - Pittsburgh, Pa. La Salle & Koch ~ - Toledo, Ohio Levy Bros. Dry Goods Co., Houston. ‘exas Lebeck Bros. MeCurdy Nashville, Tenn . Inc., Rochester, Meier @ Frank ~ Portland, Ore Miller & Rhoads, Inc., Richmond, e ‘a Mermod-Jaccard (@ King, Hot Springs. Ark Mermod-Jaccard & King, St. Louis, Mo. Vandervoort ( Barney, Stearns Company, Boston, on Co., Lid, Toronto, Montreal The Highee Co. + Clereland, Ohio The White House, San Francisc Cal, Thomas Kilpatrick (¢ Company Omaha, Nebr Win H. Block & Co., Indianapolis, 1 2.L. White + - Columbus, Ohio 398 Fifth Avenue London Berlin Paris LIFE: lished Weekly by Life Pub, Co., $98 Madison Ave., N. Y.. N.Y. Subseription, $5.00. Vol. 90, No, mand . 20, 1927, Ent'd as 2ad LAE: Rubbed sky by Life Pub CoS Maso Aer NN clan ste the Vere Ose Dep, Canada Ox Class Matter, June 8, 1883, at New York Post (Copyright 1927, Life Pub. Co, ia U.3., Bagland and British Possessions. t *———— + oo comicbooks.com