Life, 1927-10-20 · page 12 of 48
Life — October 20, 1927 — page 12: what you’re looking at
What you’re looking at
This page contains three distinct pieces: 1. **Top illustration**: Shows a woman with a bicycle cart, captioned "May I, please? I simply cannot keep matches." The accompanying text credits Herman Fay, Jr., and describes a woman who accomplished a non-stop flight from Boston to San Francisco—likely referencing an early aviation achievement. 2. **"Plea for Co-Operation"**: A poem by Anita Day Hubbard expressing exasperation with a husband's minor faults and her own exhaustion "inventing things" (likely excuses or justifications). 3. **Bottom cartoon**: Titled "Shopping on Fifth Avenue," depicts a woman at a store counter asking to borrow coupons, satirizing consumer culture and women's shopping habits during what appears to be a rationing or coupon period. The page satirizes domestic life, women's independence, and consumer behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ OW did you »mplish such a feat?” I asked her, watching with breathless admira- tion the modest, winning pose of this heroine of a hundred headlines. She blushed charmingly. “Oh,” she smil “you mustn't give me all the credit. I never could have done it without my husband.” She is like that assuming as a sche fresh and un- irl, “Tell me what aided you most during the trip,” 1 begged. Her lips drew up in that piquant smile now so famil- i gravure rea * she mused, . my husband forgot my liz- ard-skin vanity case. That a fine send-off. We kept up splen- didly until, we reached Chicago, where, owing to his neglect, there ust as we ve us was some difficulty about the t gage. The discovery that it had gone astray helped to keep us on our Farther West, there are some very queer hotels. By toes for some time picking out the queerest of them, my husband added greatly to our morale ata time when the first flush of en- thusiasm was wearing off. I did feel, in Arizona or Colorado or some- where, as if I could never make it, but just as I was about to give up Earl made some wrong calculations “MAY 1, PLEASE? 1 SIMPLY CANNOT KEEP MATCHES.”” statement of fact. As I looked at this lovely creature, so demure, so unconscious of her greatness, it hardly seemed possible that it was really she who had done this thing. The very picture of a little suburban housewife, she is actually the first woman to accomplish a non-stop fight from Boston to San Francisco. Heman Fay, Jr. Plea for Co-operation ELOVED, scold me hard for little sins— I find it such an effort to be bad! Scowl long at trifles, scorn my minor flings. 1 would not spoil your manly sense of might, Nor dim your eye of its self-righteous light, But I grow weary of inventing things. I find it such an effort to be bad, Beloved, scold me hard for little sins. Anita Day Hubbard. The Newest Record ~ r ) that resulted in our being hung up in a town where there was no hotel. The effect of that wonderful accident was to give me strength that brought me through, triumphant, to the end of the journey. But I never could have done it without Earl.” And that was all—just a simple Shopping on Fifth Avenue “OH, LOOK—GLADYS! THE DUCKIEST LITTLE POCKET FLASK! LOAN ME YOUR COUPONS QUICK !” comicbooks.com,