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Life, 1927-10-20 · page 10 of 48

Life — October 20, 1927 — page 10: what you’re looking at

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Life — October 20, 1927 — page 10: Life, 1927-10-20

What you’re looking at

This page is primarily **health/wellness advertising** by Metropolitan Life Insurance, not political satire. The title uses a ship metaphor to discuss maintaining physical health through autumn and winter months. The central image shows a large ocean liner, illustrating the human body as a "ship" that must be kept in good condition. The accompanying chart labeled "MARCH—the Danger Month" graphs mortality rates from pneumonia and related diseases, showing March peaks dangerously high. The message is practical: get physical examinations, exercise outdoors when possible, maintain proper ventilation indoors, and prepare your body for winter's health hazards. The ship metaphor emphasizes that bodies, like vessels, require preventive maintenance and inspection to weather approaching dangers safely.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life HE last cable is off—the whistle blows—and the great liner starts on another long voyage. As the shore line fades away, veteran and inexperi enced travellers alike, can only guess what the future holds in store. But they know that before the ship sailed, every vital part was given pains- taking inspection. Hour after hour throughout the voy- age the same watch- fulness will be con- tinued. The captain is ready to meet heavy seas, for in fair weath- er he has prepared for storms. Each of us, during the a autumn, bears a strange resemblance to a ship leaving port. Some, sturdy and sound and ready for what may come; others weak and unfit for a crisis; still others needing only a slight overhauling to qualify them to meet the added haz- ards which the winter months bring January claims more deaths than Decem- ber, and February more than January. Year after year, the same thing occurs— because men and women and children have not fortified their bodies to meet the rigors of the winter. “ Then follows March—March called the “danger month” because it is then that neglected colds suddenly change from seemingly unimportant discomforts to deadly menaces. Tired hearts and racked lungs make only a feeble fight for life. The plain truth is that all too many people live an abnormal life in the winter time. They eat too much. Ship-shape Condition They do not get enough exercise, nor enough fresh air. Too heavy a diet and too little sleep make a bad foundation on which to build health and strength. So now, during the crisp, autumn weather, exercise in the open when- ever it is possible. And during the win- ter, if you have no time or opportunity for outdoor exercise, you will find that in: telligent daily indoor exercise In a‘ properly ventilated room is a fine substitute—a daily tonic. But, first of all, have © a thorough physical examination. If there are any defects which can be corrected see that they are given immediate attention. It is a real cause for thanksgiving that this is only November and there is still plenty of time to make preparations to sail safely through the “danger month”. You who are wise ron fit yourselves to meet the approaching 4 winter months in ship- shape condition. This chart is an average picture of the four years from May, 1923 to April, 1927. ically for you, month the average deathrate from Pneu- monia per from May to April. Study the Pictures the rise and fall. When you reach the dizzy the March Peak—you Fell see that the danger of death from all forms of Pneumonia is more than four times as great as in mid- summer. Statistical records show that in November, died of Pneumonia. In December 11,400 persons died from the same toe cause. Ie illustrates graph- by month, 100,000 population Note carefully simp! see 1926, 8,000 persons In January, 1927, 16,200. In February March 17,000. March is also the peak month for colds and for deaths from heart disease and tuberculosis. children die of measles in that month than in any other month of the year. acle The Metropolitan Life Insurance Company has prepared a series of fe exercises aimed to develop the body and keep itin sound phy- sical condition. Anexercise chart and two valuable booklets, ““Com- monsense in Exercise” and “The Prevention of Pneumonia” will be mailed free of charge to anyone who writes for them. HALEY FISKE, President. 15,000. And in More METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year Published by wm comicbooks.com :