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Life, 1927-10-13 · page 40 of 44

Life — October 13, 1927 — page 40: what you’re looking at

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Life — October 13, 1927 — page 40: Life, 1927-10-13

What you’re looking at

This page combines corporate PR with light satirical humor typical of 1920s Life magazine. **Main Advertisement**: AT&T promotes its dispersed ownership (no single person owns more than 1%) as evidence of democratic capitalism. The company claims 420,000 stockholders and argues the Bell System serves the public interest—subtle propaganda reassuring readers that this near-monopoly is actually "nationally owned." **Cartoons/Humor Items**: Brief satirical jokes mock: - A girl claiming to learn "the language" instead of French (likely referencing the pretense of self-improvement) - A motorist jokingly saying pedestrians need "one every time" they cross streets (dark humor about traffic danger) - A mother's child asking what candy *he* wants when told he can't have chocolate (absurdist humor) - Class commentary on women's fashion—legs improved when women wore shorter dresses **Also Advertised**: Forhan's toothpaste and a dental hygiene message about preventing pyorrhea (gum disease). The page exemplifies how Life mixed social satire, corporate messaging, and product advertising in early 20th-century American magazines.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LESS THAN ONE PER CENT An Advertisement of the American Telephone and Telegraph Company No one person owns as much as 1% of the capital stock of the American Telephone and Telegraph Company. The company is owned by more than 420,000 people, with stockholders in every section of the United States. It, in turn, owns 91% of the common stock of the oper- ating companies of the Bell System which give telephone service in every state in the Union, making a national service nationally owned. The men and women owners of the American Telephone and Telegraph Most Improbable Tiear once was a candid young lady, A truly exceptional wench, Who said she was learning the language Instead of “perfecting my French. WwW. New York Sun, Fair Game Finst Motoaist: A driver really ought ve the pedestrian a chai Secoxp Dirro (a former pedestrian): *Tain't necessary. He takes one time he gets out on the street. every —Cincinnati Enquirer. Company are the largest single body of stockholders in the world and they represent every vital activity in thena- tion’s life, from laborer and unskilled worker to wealthy and influential executive. Although the telephone was oneof the greatest inventions of an age of large fortunes, no one ever made a great fortune from it—in fact, there are not any “telephone fortunes.” The Bell Tele- phone System is owned by the American people. It is operated in the interest of the telephone users. If She Knew So Much Convensation between a young mother (her small son at candy stores ma, T want choc you don’t, d nin a small, qua little fellow ask: “What kind of candy do T want, Ma- Accorpina to the advertisements, the old-fashioned whisky tenor is being sup- planted by the cigarette soprano, —Detroit News. Diagram resting bit of color is reported n Forest Hills. A fair, a very fair, lady and her escort took their ne of the Wightman which Miss Helen Wills , and immediately after the Inonished the assemblage: rs and gentlemen, the spectators requested not to applaud during matches i did he say, dear?” inquired the young thing of her compani ter, one would suppose, knew the be ful one's liniitations. Leaning to 1, he patiently replied: clap your hands while they are hitting the ball back and forth,” —New Yorker. The Proof of the Pudding An in the Japan Advertiser (Tokyo): sale probably best cook in Tokyo, ny r forced to go on dict to avoid obesity."—Literary Digest. Sim Witsiax Oxres says that he has noticed an astonishing improvement in a the owner took to short dresses, Naturally! El Paso Times. woman's legs whe can take his place in life Your Dentist Knows The Preventive Measures That Halt The Advance Of Health-Destroying Agents The mouth is the source of many troubles, among them being Pyorrhea—a foe that penalizes 4 out of 5 after 40 and thousands younger. Discourage This Enemy Play safe! Have your dentist give your teeth and gums a thorough examination at least twice a year. And start using Forhan's for the Gums | today This dentifrice is more than a tooth paste. It is health insurance that provides protection against grim Pyorrhea. It contains Forhan’s Pyorthea Liquid, used by dentists everywhere Forhan’s firms the gums. It keeps teeth white and protects them against acids which cause decay See your dentist, often. And start using Forhan’s regularly.” Teach your children this health-habit. They'll love the taste of Forhan's. At all drugeists—3sc and 6cc. Formuls of R.J. Ferban,D.D.S. Forhan Company, New York Forhan's for the gums More Than 2 Tooth Paste. It Checks Pyorrbea comicbooks.com 7