Life — October 6, 1927 — page 12: what you’re looking at

What you’re looking at

# "Oo-O, May—A Rattlesnake!" This cartoon shows three fashionably-dressed women in 1920s attire posing around a vintage automobile, with the caption suggesting one has spotted a rattlesnake. The humor appears to rely on the contrast between the women's elegant presentation and an alarming, decidedly unromantic discovery—playing on period anxieties about nature intruding on modern urban life. The page is primarily a "Letters to the Editor" section titled "The Perfect Correspondent," containing humorous correspondence about various topics including stock tips, seeds, and romantic advice. These satirize readers' expectations that a magazine should solve all their practical and personal problems. The tone is gently mocking of both the letter-writers' presumptions and consumer culture generally.