Life, 1927-10-06 · page 12 of 40
Life — October 6, 1927 — page 12: what you’re looking at
What you’re looking at
This cartoon shows three fashionably-dressed women in 1920s attire posing around a vintage automobile, with the caption suggesting one has spotted a rattlesnake. The humor appears to rely on the contrast between the women's elegant presentation and an alarming, decidedly unromantic discovery—playing on period anxieties about nature intruding on modern urban life. The page is primarily a "Letters to the Editor" section titled "The Perfect Correspondent," containing humorous correspondence about various topics including stock tips, seeds, and romantic advice. These satirize readers' expectations that a magazine should solve all their practical and personal problems. The tone is gently mocking of both the letter-writers' presumptions and consumer culture generally.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“00-0, MARA RATTLESNAKE a) IS The Perfect Correspondent thing is more discourteous than to lect to answer a lette Manual of Etiquette. Fishjian Pressed Fruit Co., New York City. l BAR Mr. Fisitatan: Thanks ever so much for your kind offer to send me a crate of dates on approval, if I will sign the enclosed card, but I. really have about all the dates I can conveni- ently take care of: you have no idea how popular I am.” Besides, I don't think one should take dates on ap- proval; it isn’t cricket. They may turn out to be duds, but one should go through with them just the same. Don't you think that's the fair thing to do? Remember me to Mrs. Fish- jian. Cordially yours, Otv Sunscriner. Squimp, Feeze and Shilbain, Wall St., New York City. GentLemey I was ted to get your nice letter telling me that those who bought Ford Motor stock twenty years ago are now wealthy. It bucked me up tremendously. ‘Tt was 1 of you to give me a chance to buy some Peedle Utilities before it starts up to two hundred. I think you must be the kindest-h New York and I favor in return. Th very handsome Siren Oil stock for ars and I will sell it to you » Think of the people ht Standard Oil twenty ten che: bot and are now wealthy. rted firm in t to do you e owned some years I should hate to see you miss this chance. Best Wishes for a Merry Christmas, “Boten.” Dopple and Patt Co., Ml. ascinating letter rbout seeds came this morning and I can't wait another minute to tell you how it thrilled me. Your description of the Big Bishop Melon simply made my mouth. water. But what I liked best was the paragraph about your Superior Super-Double Tremendous Purple Velvet Pansies. That, 1 want to say, was a powerful piece of writing. Letters like yours bring sunshine into this dull world of machin- ery; their charm is irre- wiy, who Argus of the Hundred Eyes (to his intended) : sistible. Please write me again soon, 1 shall be lonely until I hear from you, Best regards to Aunt “Hea Jane, Mango Book Corp., Chicago. “GENTLEMEN”: I am flattered to death to have been on the select list of prominent people to whom you are offering “The History of the World's Most Passionate Love Affairs.” T specimen illustration of the lady the fur rompers necking ‘Tarzan is nybody, I am sure it is a tremendously fine book, but I am being psychoanalyzed just now, so I guess I'd better not have it. You can't imagine how pleased I am to have you think of me in this regard. You really can't. Dearest love, Heman Fay, Jr. Arrived JIRGINIA: Merey! I just heard that Margery had attempted sui- cide. Was it successful? Canotine: Very. Both the Morn ing Blaze and the Evening Scream ure publishing her di enough to convince RS. WICKHAM: So vou're moving to Florida? Mrs. Cranpare: Yes, John swore he'd get Cuba on the radio or know the reason why. Mythological Applesauce DARLING, [| SWEAR I'VE NEVER EVEN LOOKED AT ANOTHER GIRL! comicbooks.com