Life, 1927-09-29 · page 27 of 38
Life — September 29, 1927 — page 27: what you’re looking at
What you’re looking at
This page mixes satirical commentary with advertising. The "Americana" section by Robert Lord is a rapid-fire list of absurdist American news items—bandits escaping, Harvard establishing a "Cow-Milking Chair," President Coolidge sneezing in church, artists dying in poverty. The humor relies on juxtaposing the trivial with the serious, reflecting 1920s anxieties about modern American life: crime, commercialism, and social change. The brief anecdote about a "collegiate flapper" becoming a "back-seat driver" satirizes the independent, forward women of the Jazz Age—newly mobile and assertive, challenging traditional gender roles. The bulk of the page advertises luxury steamship travel to Asia and hotel accommodations, targeting wealthy readers. This contrasts sharply with the satirical opening, highlighting the economic divide of the era: while some Americans struggled (the starving artist), others enjoyed leisure travel to exotic destinations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Americana D ARING Daylight Bandits Eseape.... Billion Dollar Chair of Applied Cow-Milking Established at Harvard....Coolidge Sneezes During Church Service... . Thugs Defy Cops.... Evangelist Prays Standing on Head Crime Ws Over Says Noted Bathing Beauty. ..-Americans Flock to Europe.. Million Dollar Fund Raised to V War Against Coffee Drinki Europeans Hate Ameri Starving in Flood Ar . ture Passes Thou d New Laws in One eae ned Worm Long Term Movie Contract. Freedom in America Says Famous : Me Parchesi Expert....Ford Production The Pavian Gate, Manile Tripled.... Artist. Dies in Poverty. .. Liquor Raiders Wreck Private Home... Kansas Woman Talks with Angels....Huge Suspender Factory to Be Erected on Site of Symphony | | Hall....New Radio Loud-Speaker Can Be Heard Five Miles Away. Robert Lord. and return JF have to report the sad case W of the collegiate flapper who || Visit Honolulu, Yokohama, reve, Suang: § became a back-seat driver. | hai and Hong Kong en route “Are you ready, Henry? 24+— Take advantage of this attractive roundtrip waShift. fare and realize your dream of travel to the Orient. Included are meals and first class ac- commodations on a palatial President Liner. The ports of call are gateways to the ancient countries of the Far East—cach fascinating in Cop 3 % itself. Ae s0 : You see Hawaii, beautiful beyond compare. Then fe | Japan, island kingdom of unusual charm. Here old ideals are giving way to modern progressiveness. China with its quaint river life, great cities and uni- que architecture holds much to lure the visitor. Finally Manila, at the crossroads of the Pacific, gay and international. Visit near-by Baguio, delightful THE traditional hospitality of THE ROOSEVELT ... its gracious service, charming appointments and distin- mountain Fesor. guished cuisine . .. make it Go in luxurious comfort on a great President Lin- notjust a casual place to stop, er. Hospitable public rooms, private staterooms that but the chosen hotel of those are spacious and equipped with beds, not berths. Per- who instinctively appreciate sonal service and a cuisine which justifies the highest the better things of life. praiseofworldtravelers. Liberal stopovers at any port. 1100 Rooms Single or Ex Suite A Dollar Liner sails every week from Los Angeles and San Francisco for the Orient (via Honolulu) and Round the World. Fortnightly sailings from Boston and New York via Havana, Panama and California. Asailing everytwoweeksfrom Seattle to Japan, China mn ary - and Manila via the American Mail Line. A sailing every two weeks from Naples Genoa and Marseilles Ihe for Boston and New Yor | | eee ||| Dollar Steamship Line amcor 7) | American Mail Line 10$. Dearborn Street... Chicago, Ill. 32 Beoadwa . NewYo Bourse Bide... Philadelphia 604 Filth Ave. and 25 Brosdway, New York BEN BERNIE Land his Roosevelt Or Write f 1 101 314 W. Sixth Street _| ‘Los Angeles, 1018 Be Bid, bu 1519 Railroad Ave. So. Seartle, Was! 177 State Street Ppontont Nass Robert Dollar Bldg. - Saa Francisco, Calif. Dime Baok Building Detroit comicbooks.com