Life, 1927-09-29 · page 23 of 38
Life — September 29, 1927 — page 23: what you’re looking at
What you’re looking at
This page contains **satirical commentary on 1920s social pretense and dating culture**, presented through multiple cartoons and humorous pieces. **"The Truth About the New Ford Car"** opens with mock-serious corporate jargon that contradicts itself—claiming the Ford is simultaneously an economical four-cylinder and eight-cylinder vehicle, can achieve forty miles per gallon except when it can't. The satire mocks Ford's marketing while the attribution joke claims the car was designed by Henry Ford, Colonel Lindbergh (famous aviator), and celebrities Peaches Browning and Tom Mix—absurdly suggesting famous non-engineers created it. **"Just Between Us Girls"** satirizes shallow 1920s flapper culture through a breathlessly gossiping woman obsessing over her friend Bonnie's dating struggles, with affected speech patterns (random capitalization mimicking affected pronunciation). The humor targets superficial social anxiety about popularity and romantic attention. The remaining cartoons deal with courtship propriety ("Appreciation," "Forty Years") using standard domestic humor about dating etiquette and nostalgia for college romance. The overall tone mocks both consumer culture and affected upper-class social performance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Truth About the New Ford Car T will be an eight-cylinder motor radically different in design from any other sutomobile engine—except the one used in the Lincoln, the Cadillac, the La Salle and a dozen other cars. The new Ford will be the most economical four-cylinder car in the world to operate as it is designed to go forty miles ona gallon of gas—except in the city and in the country a small, light six with where exhaustive tests have proved that the new car can't get ten miles to the gallon, It will sell for slightly than — the present over Atk less model Ford, which will make it the out standing car in the five-thousand dollar class. Mr. Ford has created this new model for the express purpose of put- ting the General Motors Ce tion out of busi First Correspondence School Pupil: pora- THERE GO THE FIRE ENGINES. Second Ditto: cee, 1 work rt’s Tie ness and has just post orricr! sold all his fae tories and good- will to the General Motors Corporation. This new model was personally designed by Mr. Ford himself, except the motor, which Colonel Lindbergh conceived during his transatlantic flight, and the body, created by Peaches Browning and Tom Mix. * Robert Lord. Life I'm a WRECK! IT mean I'm S 2 of colLAPSE, no less, because I mean the other NIGHT at this PARty that the McTAVishes gave for BONnie BRISted it was SIMply AWful because practicably NONE. of the MEN would DANCE with her, my dear, because I mean she doesn't KNOW many men ANYways because she is sort of the QUIet TYPE and all, do you know what I mean? Well, ANYways, I was ACtually emBARrassed to SOBS be cause I honestly NEVer in my LIFE had such a WHIRL because I mean I couldn't get two STEPS with ANYbody before some one would dash MADly up to cut IN, but I mean I felt TERribly sorry for BONnic, my dear, because I mean I honestly don't see WHY she isn’t POPular because I think she’s terribly SWEET ind all, only she’s the QU Tet type, do you know what I mean? Well, ANYways, I was simply FUrious about it and I told practicably EVery one that DANCED with me that. she having a ROTten TIME and they ought to DANCE with her but I mean it’s AWfully sort of DIFficult to DO anything aBOUT things like that because T mean you CAN'T sort of DRAG people up to DANCE with on the faa LAN >) } \ Appreciation 4o Her Papa: YouNG MAN, YOU MUST LEAVE EARLIER WHEN YOU CALL ON poRoTHY. Her Suitor: GOOv—TUEN 1 CAN COUNT ON Yor AFTER THIS? TO HELP ME GET \WAY a girl who isn’t getting aWAY be T mean girls who DON'T get away are awfully sort of SENsitive about it and all, but I mean I REAL y think when you sort of make it OBvious by trying to GET people cause to DANCE. with a girl who isn't getting aWAY it is terribly unFATR to the GIRIL—I mean I ACtually por Lloyd Mayer. Forty Years! [ ESK SERGEANT (to prison er): IT want your name for the police blotter Prisoner: It’s Htims on a blotter, sir. ATHER, did self when you were you enjoy your 2 freshman at college? Did 1? Why, those were the hap piest years of my life! comicbooks.com