Life, 1927-09-22 · page 35 of 40
Life — September 22, 1927 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than editorial content or political satire. The dominant feature is a full-page advertisement for the **Douglass Lighter**, a new cigarette lighter model being marketed as exceptionally thin (379 thousandths of an inch). The ad emphasizes its compact pocket design, automatic trigger action, and precision—positioning it as a luxury item available at various price points ($5 to $1,000). The advertisement uses aspirational language ("You have often wanted a lighter, one that you could be proud of") to appeal to consumers seeking status through stylish accessories. The left column contains a continuation of "Life's Camps for Needy Children," listing donors to the charitable cause—typical of Life's practice of acknowledging philanthropic contributions. The page also includes cruise line advertisements (Cunard-Anchor Lines, Mediterranean cruises), standard travel marketing of the era. **No political satire or caricature appears on this page.** It represents mid-20th century consumer magazine advertising and charitable donor recognition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Camps for Needy Children (Continued from page 2) Mrs. Robert Toland, Whitemarsh G. Knox, Morristown, No inson,’ Rye, N.Y 3 mes B. Kerr, P 1 Janet L. Buckley, Oc t Thomas R. Gaines, P: In memory of Mari hn, iTinkel, Berkeley, Cali Martha Corssan, Mrs. Lester Wat Mass... Helen “AL” Hurlba: NM “Valley Juses Little y N. J. Howley, Ratland, Ve Miss F. M.' Wheeler, MacMahan Me a $.00 James ‘S! “War Mrs. Ross H. A Friend.” Denver - ' i. B rr, N Helen B, Gilm: Dr, Esther Bel In memory of Caroline Kiser, York (Continued on page BR, y I: *0us ee By CUNARD-ANCHOR LINES’ new oil burners. Rates include hotels, guides, drives, fees. 125 days, $1250 to $3000 Round the World * s. “Caledonia.” palling Jan. 16 Sth cruise; 19 days J in-China, option 17 days India; Palestine and Greece; also includes Hav- ana, Panama Canal, Los Angeles, Hilo, Hono- Jutu, Manila, Java, Burma, Ceylon, E I the Riviera, Havre (Paris), Glasgow. stop-overs. G5 days, $600 to $1700 Mediterranean 2. 8. “Transylvania,” sailing Jan. 25 24th cruise; Spain, (Madrid-C 15 days Palestine and Egy Madeira, Lisbon, Tunis, Carthage, Athens, Con: stantinople, Italy, the Riviera, Havre (Paris) jasgow. Europe stop-overs. 4th Norway Cruise June 30; 52 days, $600 to $1300, Frank C. Clark Times Building New York urope THINNESS tice Not that the standard Douglass was, or is bulky. Men like it, are buying it by the thousands. But here’s a new model, the silhouette Douglass, that’s trim- med right down to thinness 379 thousandths of an inch, t be exact. Fits the pocket like a modern watch. (And slips into a vanity more neatly than a compact.) Tt has the famous Doug- lass automatic action—lights at the mere press of a trigger. And lights with Douglass precision, for no working part has been re- uced in size to make the Sil- houette model thin. You have often wanted a lighter, one that you could be proud of. See the Silhouette Douglass today at your tobac- conist’s or jeweler’s — $10 to $1000 —and the stan- os Douglass at $5 and The Do uglass Ligh ter Press the trigger—there’s your light Ask to see the new wind shield attachment for Douglass Lighters; it’s @ wonder Fluid or a SPONSORED BY HARGRAFT, WRIGLEY BLDG., CHICAGO Canadian distributor: A.W. W. Kyte Company, 3 St. Nicuoas r. Mowrarat, Qcene comicbooks.com Use Douglass Lighter jation gasolene