Life, 1927-09-22 · page 32 of 40
Life — September 22, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information**, not satirical content. The main feature is the **"Alibi Contest"** — a weekly competition where Life magazine publishes pictures and readers submit humorous explanations beginning "Well, you see, it's this way..." The winner receives $50, with five $10 second prizes. Answers must be under 25 words, typewritten or clearly handwritten, submitted by October 6, 1927. The judges are Life editors. The page also contains advertisements: **Klenzo Dental Cream** (a Rexall drug store product) and **Marlboro Cigarettes** (20 for 20¢), which promoted a "Library Package" of 100 cigarettes with a free enameled cigarette lighter. There is one small joke under "Social Competition": a maid applicant explains she left her previous job because the mistress copied her new hats—a light commentary on class envy between mistress and servant.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 r | | i} bss Ku? Dental Cream Promoting Hygienic Conditions of the MOUTH, TEETH, GUMS. Wi NOSE, THOROUGH DENTAL TREATMENT ow Here is the happy combination forahealthy,wholesomemouth. Klenzo Dental Creme keeps teeth glistening clean. Klenzo Antiseptic mouth wash keeps breath fresh and sweet. Sold only at Rexall Drug Stores. SAVE with SAFETY at your Rexall Gy Drug Store You will recognize it by this sign Liggett’s are also stores | awarded who, in the opinion of the Judges, Life Conditions of the Great Alibi Contest (Please turn to page 22 for other | information. ) 4 ACH week we will publish a dif- — ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBL NUMBER FORTY The first prize of $50.00 will be ich week to the contestant furnishes the cleverest and most genious conclusion to the sentence which starts, “Well, you sce, it's this way..." Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not excced twenty- | five words in length; this word limit, however, is not intended to include tions under the Contest pic- s originally published in Lire. tures ‘There is no limit to the number of answers to each Contest picture that is it necessary for submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a one contestant may submit. Nor | a contestant to | tie, the full amount of the prize will | he awarded to each of the tying con- testants, Answers should be typewritten or | clearly written on one side of the | paper. Every single sheet of manu- script submitted plainly marked with the contestant’s name and address. dertake to return any of the manu- scripts submitted in this Contest. ALIBI must be The Judges cannot un- Answers to and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Ave- nue, New York City. All answers to ALIBI NUMBER FORTY-ON must reach Lire’s office before noon on October 6, 1927. Announcement of the winners will be made in the issue of October 27, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion in the Contest. Social Competition Mistarss (to applicant for position as maid): And why did you leave your last NUMBER | FORTY-ONE should be so marked, | Arruucant: The mistress copied every | new hat I bought.—Smith’s Weekly. n arrested for Me's clothes has be Atlanta Constitution, Purr his laundry aring buttons returned to The New MARLBORO “HUNDRED” Send $1.00 to address below for your first Library Package of 100 Marlboros and, if your order reaches us before Sept. 30th, 1927, we will also send you, free, the compact and effi- cient daintily colored enameled cigarette lighter shown above. Two Prizes for the Price of One 'ARLBOROS have be- come so popular in the home that thousands of men and women want them in large Library Packages. It’s | the one cigarette always sure of pleasing all their friends. MARLBORG 20 for 20¢ } Always Fresh - | Wrapped in Heary Foil Created by PHILIP MORRIS & CO.Led., Inc. ‘44 West 18th Street, Dept. R, New York comicbooks.com: