Life, 1927-09-22 · page 15 of 40
Life — September 22, 1927 — page 15: what you’re looking at
What you’re looking at
This page contains three satirical pieces about 1920s social attitudes: **"My Ideal Girl"** (left column) mocks prescriptive gender standards by listing absurdly contradictory expectations—a woman must maintain "schoolgirl complexion" through constant massage, be popular yet modest, wear revealing clothes without embarrassment, and perform endless domestic and social duties without fatigue. The satire exposes how impossible these beauty and behavioral standards were for women. **"The Chicago Younger Set"** cartoon mocks wealthy young people's shallow behavior and obsession with nightlife and drinking. **"No Bathing"** and **"Hazing the Freshmen"** are brief jokes about college life and radio use. The overall theme critiques 1920s consumer culture, gender expectations, and youth behavior during the Jazz Age.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Li My Ideal Girl SHE must have preserved her schoolgirl complexion. Her hair must have that lustrous sheen due to brisk massagings both night and morning. She must be pop ular in the ball- room. Men must not turn away from her in dis: gust. Her smile must reveal her treasure She must be able to wear the sheerest hose without the slightest. embar. rassment. Her kisses must be warranted to stay on—her. She must watch her weight, be- ing sure it is cor- rect for her age ind height. She must know how to make a witty after-dinner speech, address a head waiter, or der a meal in at least two lan guages, write a “pip YOU TEAR AROUT GroRGE? HE note of regret, GOT PHI BETA KAPPA make neat re WHAT'S THAT? SOME GREEK ST\- “plies to ambas- TION > sadors, authors, actresses, or col- lege presidents, and receive the ministrations of a week end lady’s maid without awkwardness or dismay. | She must I Her home must reflect her own good taste. Her shabby floors must the one out of every five he than tiles. The plebeian iceman must not call at her back door. She must not be inconvenienced by the unex- pe to add hot water and serve must be able to turn on the latest dance music and make her h a aled by something better ed guest. She must know how social center. She must meet the world with a smile and avoid that morning grouch, She must be able to swim, dance, play tennis, perform on the tray and take long motor trips in the filmiest garments without the slightest fear. When I find my girl I'll kindly mention this magazine. J. Dupont. THE radio put the family back into the home, but not necessarily into the same room. The Chicago Younger Set TO THE FIGHT TONIGHT, GERTIE? AN’ PAT EACH OTHER? NOT ME. 1 CRAVE ACTION. I'M GOING SOME PLACE AN’ DANCE Good morning, Mr. 1 g! I want to I can't let vou have enough to lay in only to drink EARNED professor states that “mental work ean word to Rodin's “The Thinker.” HAZING THE FRESHMEN IN A RADIO UNIVERSITY. A COUPLA BIG LOAFERS STALL AROUND No Bathing comicbooks.com