Life, 1927-09-15 · page 37 of 40
Life — September 15, 1927 — page 37: what you’re looking at
What you’re looking at
This page contains satirical diary entries and advertisements typical of 1920s Life magazine. **Mrs. Pep's Diary** mocks upper-class women's concerns: moth-eaten fur scarves, trivial social gossip (including a dig at "Bibbsy Montrose" flirting with her chauffeur), and marital spats over witty repartee. The humor targets wealthy society women's preoccupations and their husbands' ego. **"Dude Ranch" Fatima Cigarettes Ad**: This advertisement satirizes Western cowboys as pretentious poseurs. The joke suggests these supposedly tough, frontier-scorn cowboys actually smoke expensive "effete East" cigarettes—undermining their claims to rugged authenticity. It's gentle mockery of affected masculinity and regional snobbery. **Remaining Content**: A cruise advertisement to Egypt/Mediterranean and a brief quote on American liberalism complete the page alongside product ads for bunion relief. The page exemplifies Life's satirical approach: poking fun at upper-class affectation, gender stereotypes, and consumer culture through diary humor and clever advertising placement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep’s Diary (Continued from page 2+) shows up the shoddy in some of our most widely did become all learning that the with which our closets at home sprayed may have no effect. soever and in my mind's eye I the sable scarf which I on a hook gradually moult- To my accounts, the and mine. still from seventy to one hundred dollars out in my favor, a difference which 1 trust will be eternal, into however great extravagance it does constantly lead me. Finally up, did on my mille-fleurs silk, and off to luncheon with D., who told me how had been forced to converse in French all the previous evening with a Rus- sian whom her husband brought up from New York, and her opinions were governed absolutely by the verb forms which she could negotiate. We did have a good gos sip, D. telling me, amongst other items, how she does taunt Bibbsy Montrose with being enamoured of the chauffeur who is teaching her to as Bibbsy has had advertised products, I r-flutter through moth destroyer are on moths, could see did le. ing ve bank’s total how drive, forasmuch ae t) Aen” Mysterious EGY PT and its Treasures of the Past— See this wonderful land of an- tiquity. the exclusively chartered by Frank with the glorious trip of ous Cunarder “Scythi: (limited to 390— half capacity) — for our Sixth Annual Cruise de Luxe to the Wonderlands of the MEDITERRANEAN Sailing January 25, 1928 beaut Tourist Co. E: ly for further pai FRANK TOURIST CO. (Est. 1875) 542 Fifth Ave., New York Votla.—1529 Lacunt 8 " ATS N. Michigan Ave i. Bostoer—31 Devonshire St ranch” in Montana, all the cowboys N a certain “dude are smoking Fatimas. For all their quizzical scorn of the effete East, these young Westerners are evidently quick to recognize the real thing, wherever it hails from! = FATIMA 4.) fifty lessons to date without having yet learned to back, whereupon D.'s spouse spoke up to the effect that he had seen her backing into a number of things. This night I did have a sharp controversy with Sam on an immaterial and did again the folly of trying to best him by stinging repartee, for after I had said something calculated to keep him tossing on his cot for hours, in five loud enough to be the subject, learn minutes he was heard ross Baird Leonard snoring Susquehanna American Liberalism Au the American to-day ¢¢ ing alcohol the first mn man, and requisite of a lady. Will Durant, in Harper's Magazine liberalism of the respectable fines itself to mak sity of a gentle- broadmindedness the first \ Gestiestas gly wall ill you “Sorry, not te "We ot padlocked two plac Treen are their other half in lives BUNIONS Quick, safe relief from Bunion pain. Prevent shoe pressure DrScholl’s Zino-pads Put one on—the pain is gone comicbooks.com