Life, 1927-09-15 · page 35 of 40
Life — September 15, 1927 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **charitable fundraiser and hotel advertisement** rather than political satire. The upper left lists donors to "Life's Camps for Needy Children"—a charitable initiative. The amounts shown (ranging from $1 to $250) indicate contributions to summer camps for underprivileged children. The main illustration is a **car advertisement** disguised as humor. Two men discuss a new automobile with "Kelly-Springfields" tires. One says he got "the best—doesn't cost any more!" This is classic early-20th-century advertising: positioning a product (the car and its tires) as good value while suggesting social mobility and modernity. The Chalfonte-Haddon Hall advertisement promotes an Atlantic City hotel. **Modern context**: This reflects a pre-Depression era when Life magazine mixed charitable appeals with consumer advertising, suggesting prosperity and progress. The "stepping high" phrase plays on aspirational middle-class values—owning a nice car signaled success.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Camps for Needy Children Roscoe C. Rider, Cambridge Springs, N, FL it, William Mrs. Robert F Conn. Richard Rt.” Gc Sue L. Mrs. F. T. Herbert H. Mrs. E. J. Coughlin, P. Mrs. Edward J Park, N. Y. bs G.." Vine and M Chester, Ny (Continued on page 34) \. j e yf et fee CHALFONTE= HADRON HALL In the very cénter of things on the Beach and the Boardwalk, < Delightful during the fall | and winter months are the broad deck porches facing the sea with their comfort- able steamer chairs looking down on the flowing life of the Boardwalk. For the more active — golf, riding on the beach, theatres, | Boardwalk activities, fasci- nating shops, music and entertainment. American Plan Only - Always Open Mustrated Folder on Request “Dual Trio” Radio Concerts every Tuesday evening—Tune in on WPO ar 9. LEEDS anv LIPPINCOTT Co. | “Stepping high with those new Kelly-Springfields, aren't you, George?” comicbooks:com