Life, 1927-09-15 · page 2 of 40
Life — September 15, 1927 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for Sheaffer's fountain pens and pencils**, circa early 20th century. The page features two decorative pens displayed against a faded photograph of what appears to be a Gothic cathedral (likely Notre-Dame, given the twin towers). The ornate border is purely decorative, typical of period advertising design. The text promotes Sheaffer's "Lifetime" pen as a luxury product combining beauty with dependability and superior craftsmanship. It emphasizes the pen's durability, unconditional repair guarantee, and pairing with the "Titan" pencil. Pricing and retail information are included at bottom. This represents vintage commercial marketing rather than editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enduring beauty has been built into these towering successes One of the most wholesome tendencies in the world today is the Srowing, respect for beautiful merchandise. Sheaffer is proud of having, pioneered the beautifica- tion of fountain-pens. The jade-Sreen pen, with the little white dot, not only loomed high in sreater beauty, but set new standards of dependability because it was the studied achievement of fine craftsmanship. The Lifetime® pen costs more and is worth more. It is built to spend the most time in the writing, hand and the least in the repair shop. Unconditionally }uaranteed —free of repair charges. And its twin, the Titan pencil, is a worthy companion to this world favorite. “Lifetime™ pen, Breen or black, $8.75, *, $7.50—pencil, $4.25. Others lower ih eRe 5 At better stores everywhere HEAFFER’S PENS: PENCILS: SKR SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. + Chicaho_ + a Fran ° Pen Ont. €0-2 Front St., We Wellington, N.Z. + $ 1 don —199 Repent St AOS SHEAFFER'S ue comicbooks.com