Life, 1927-09-08 · page 32 of 36
Life — September 8, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with a secondary content section featuring Life's "Alibi Contest." The main visual element is a shaving advertisement for Twinplex Stropper razors, featuring a man's face with the caption "He stropped a new blade and it changed his whole idea about shaving." This is straightforward product advertising—the implicit joke is that using this stropper dramatically improves one's shaving experience. The center section announces Life's weekly "Alibi Contest," where readers submit humorous captions (max 25 words) to ambiguous cartoon situations, competing for $50 weekly prizes. "Alibi NUMBER THIRTY-NINE" is the current week's puzzle picture (not clearly visible here). The right side contains additional advertisements: Wristacrat watches for men and Bellans indigestion relief tablets—typical 1920s consumer products. The "Next Week" teaser promises a "Feminine Number" with cover art by John Held, suggesting gendered editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life He stropped a new blade and it changed his whole idea about shaving Lt b Tob Tw Th c hea T a when be pee’ T sth ‘ T xh . H. f y T fo TWINPLEX SALES CO. 1684 Locust St., St. Louis New York Chicago va L FOR SMOOTHER SHAVES ‘eaadineas of the Great Alibi Contest (Please turn to page 20 for other information.) E ACH week we will publish a dif- picture in the ALIBI —the picture this week being marked “ALIBI NUMBER THIRTY-NINE. The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, this way. nd prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Live There is no limit to the number of answers to cach Contest picture that CON you sce, it’s any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying con- testants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER THIRTY-NINE should be so mark ed, and sent to ALIBI CON’ ¥ EDITOR, Lire, 598 Madison Ave- nue, New York City. All answers to ALIBI NUMBER THIRTY NINE must reach Lirr’s office be- fore noon on September 22, 192 Announcement of the winners will be made in the issue of October 13, ne Contest is open to all and is not limited to subscribers to Lire Members of Live's staff, and their families, are barred from competi- tion in the Contest. Nest Week— FEMININE NUMBER— with a cover by JOUN HELD, cartoon by RSON and —a remarkable article on the Dempsey-Tunney fight by TOM MIX. Don't Miss It! MEN LIKE | this good- looking «+ - sensible ST7Q2 If you know aman who would appreciate something better than a sweaty leather strap for his wrist watch, buy him a WRISTACRAT FOR MEN More durable than leather and as smart as only fine jewelery can be. All good jewelers can show you WRISTACRAT FOR MEN in many modern designs in 12K White, Green or Yellow Gold Filled. HERE'S THE CATCH! WRISTACRAT for a safe when closed, Sold by retail jewelers everywhere Literature upon request LOUIS STERN CO., PROVIDENCE, RL. Sure Relief i) 4 INDIGESTION, o> 6 BELLANS =’ | Hot water ae; = =>» Sure Relief BELLANS FOR_ INDIGESTION 25¢ and 75¢ Pk¢g's. Sold Everywhere comicbooks.com