Life, 1927-09-08 · page 30 of 36
Life — September 8, 1927 — page 30: what you’re looking at
What you’re looking at
This page mixes editorial content with advertisements typical of 1920s Life magazine. **"Fat Is Not In Fashion"** (right column) promotes Marmola prescription tablets for weight loss. The accompanying illustration shows a woman in fashionable 1920s dress—the text notes that current style demands slenderness and short skirts. Marmola, sold by druggists, claims 20 years of proven results. The pitch emphasizes that millions use it and that stopping the tablets once you reach "proper weight" proves its safety and effectiveness—a common advertising strategy of the era. **"Life's Camps for Needy Children"** (center) is a fundraising appeal referencing the recent American Expeditionary Forces' return from World War I France. The magazine compares the soldiers' homecoming to children returning to Life's summer camps for poor urban children. It solicits reader donations (ten, twenty, thirty cents to dollars) to fund 1928 camp operations. **Marlboro Cigarettes advertisement** (left) introduces their "Hundred" Library Package—100 cigarettes for $1.00—with a free enamel lighter if ordered before September 30, 1927.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Introducing The New MARLBORO “HUNDRED” Send $1.00 to address below for your first Library Package of 100 Marlboros and, if your order reaches us before Sept. 30th, 1927, we will also send you, free, the compact and effi- cient daintily colored enameled cigarette lighter shown above. Two Prizes for the Price of One ARLBOROS have be- come so popular in the home that thousands of men and women want them in large Library Packages. It’s the one cigarette always sure of pleasing all their friends. | Nit ARLBORG CIGARETTES (Hild as Hay) 20 for 20¢ Always Fresh Wrapped in Heavy Foil Created by PHILIP MORRIS & CO. Ltd., Inc. 44 West 18th Street, Dept. R, New York Lire’s Camps for Needy Children Carry On! is all very well for the Legion- naires to go back to France and march under the Are de Triompl: while the Gallic populace cheers frantically from the side-lines. But that's not the only “come- back” that interests us at the mo- ment. We're thinking, too, about that brave army of little boys and girls | it Live's Camps for Needy Children. Just as the A. E. F. wanted to re- turn to Paris, the children want to If everybody who reads this will send us a little money we will be in a position once more to make the Camps ready, and to present to our courageous little soldiers the free- dom of the country in 1928. If everybody sends us just a little money. Ten—twenty—thirty ! In hundreds—in dollars—in cents! | When we say “good-by” to our wistful little guests this season as they depart for those cruel places known as “the slums,” we want to say: “Courage, little friends. Be brave all the coming winter and then, because Lire’s readers are human beings full of sympathy and under- standing, you shall come again to the happy Camps next summer!” | But it all takes money. You know how that is. So—please, please make it possible for us to carry on. How much can you spare? “And, will you be a good sport and send | it to us to-day? Thank you so much. L. A. F. i. Heming Ridgefield, Macitride. Kirby, The easy, pleasant w nola Pre- | scription Tablets. Tl correcting the cause, ‘o abnormal exercise or diet is require | 24th cruise; Spain, (Madrid ~ Fat Is Not In Fashion All styles call for slenderne in particular. And that requ ss, short skirts as you see, People have used them for 20 years, They have told and shown the results to others, and the use has »w, in these days sh ¢ using Mar- sce the results everywhere. Perhaps your own friends can tell them. If so, t will say that Marmola brought none but good effects. Try this time-tested method, so widely employed today, Simply take four tablets ily and watch results, Stop when you reach proper weight. A method used by millions, and for 20 years, must be both right and effective. Learn, for y sake, what so many know about Marmola prescription tablets are sold by all druggists at $1 per box. If your druggist is out, he will get them at once from his Jobber. MARMOLA Blessent Way 0 toRedtuce By CUNARD-ANCHOR LINES’ new oil burners. Rates include hotels, guides, drives, fees. 125 days, $1250 to $3000 Round the World 8.9. “Caledonia,” sailing Jan. 16 8th cruise; 19 days Japan-China, option 17 days India; Palestine and Greece; also includes Hav- ana, Panama Canal, Los Angeles, Hilo, Hono- lulu, Manila, Java, Burma, Ceylon, Egypt. Italy, the Riviera, Havre (Paris), Glasgow. Europe stop-overs. 65 days, $600 to $1700 Mediterranean iling Jan. 25 tordova-Granada), 15 days Palestine and Egypt; also includes Madeira, Lisbon, Tunis, Carthage. Athens, Con- stantinople, Italy, the Riviera, Havre (Parts), sgow. Europe stop-overs. Frank C. Clark Times Building New York “Transylvanie,” or comicbooks.com