Life, 1927-09-01 · page 4 of 40
Life — September 1, 1927 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Douglass watches and lighters, sponsored by Hargraft in Chicago's Wrigley Building. The ads emphasize the "Silhouette Douglass" watch—a thin, modern design that fits in a vest pocket without bulging. The pitch emphasizes precision, convenience, and affordability ($10-$100 range). The right column contains a "Two Society Column" dialogue between characters named Jim and Joe discussing summer social activities—spa resorts, bridge tournaments, beach clubs, and travel plans. This appears to be satirical commentary on upper-class leisure and pretension rather than political content. The brief anecdotes at bottom mock minor social absurdities (a motorcycle patrolman's excuse, a "No Smoking" violation) in the style of Life's light humor. **Content: Lifestyle advertising and society satire, not political commentary.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N E W/ And youll like it THE SILHOUETTE As the modern watch GUIN/ As the mod a is thin. Specifically, 379 thowsandths of an inch thin. A lighter that fits your vest pocket without a bulge, the new Silhouctte Douglass. Automatic, as all Douglasses are, it lights at the mere press of a trig zer— as great a convenience as the self-starter on your car. Dependable. The Douglass is famous for its precision, and no working part has been reduced in size for the Silhouette model; none had to be, because of its unique design—every part set in one straight line. Gleaming metals and fine leathers complete the beauty of the Silhouette Douglass offered at prices from $10 to $1000, (Prices on standard Douglasses begin at $5.) Stop in today at your jew- cler'sorthe best tobacconist’s you know and pick the one that strikes your fancy. The Douglass Lighter Press the trigger—there’s your light Lighter Fluid Use Dongle na ba SPONSORED ¢ > 1sk to see the mew windshield attachment for Douglass Lighters: it's @ wonder BY HARGRAFT WRIGLEY BUILDING, CHICAGO LIFE: Published Weekly by Life Pu 598 Maison Ave, OfSce, under act of March 3, 1879. Printed ia U.S A. Eat N.Y...N. Y, Subseription, $5.00, Vol. 90, No. 2339. Sept. 1, lass Matter atthe oot Ofice Depts Canada. Copygat 1 | Two Society Column Readers Get Together “\ TELL, Jim, thes has hasn't opened auspiciously, “You've said it, Joe. The advent of late summer has ushered ina week of except ivity. I'm off to a coastal playground.” “On your annual pilgrimage, 1 suppose. Is it a fashionable spa and exclusive seaside resort?” “Yes. And it is also place and popular rendezvous for the smart set.” “Will you be a watering active in social fune tions, do you think “Very active. I shall be royally entertained by bridge and Mah Jong tournament “That ought to be fun, Will ther be a colony of the élite ther “Oh, of course. The beach is ex tensively patronized by the fashion- ables. “‘Throngs of them will be seen on the links and courts in colorful array. But w are you going?” “Well, I'm sojourning several days en famille with my parents at our lake front villa. Many out-of- rs are being planned.” “Will you entertain with a series of tea dances ners for the colony folk?” “No, but I shall be actively gaged in hammock reading and cow milking.” “And will swimming and boating be in favor?” “Yes, T shall sample the waters of the historic old bathing hole.” “Ah, then I foresee that we shall ch end the season with a round of sports and gaicties.” “That's rig A good time will be enjoyed by all. But I wish I could cruise in northern waters.” “So do I. Or take an extended trip to foreign countries. But it’s one o'clock, J Back to the office. I've got the first ten days in Sep- tember.” “So have I. Well, grind.” WV. loors informally and din- back to the Scott. Another Traffic Accident \ soroncycue patrolman whirled along Ocean Parkway ight up with a speeding . what's your 1 dd give vour ext to the Judge his as he pulled out the little pad. “But Tam the Ji the man re- I it to Swe The Judg plied. trolman. “smi The Enigmatic Tur doubt whether € it or not is remi ent of was puffing on a cigarette right under a An attendant up- he said, “but it ‘oolidge meant ie chap who Akron Beacon Journal jer, June 8, 1883. at New York Post Ent'd as 2nd Class M: . . England and British Pomesions. Life Pub. Co. ia U comicbooks.com