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Life, 1927-09-01 · page 34 of 40

Life — September 1, 1927 — page 34: what you’re looking at

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Life — September 1, 1927 — page 34: Life, 1927-09-01

What you’re looking at

This page is primarily **advertising and contest information**, not political satire. The left side features a **Rexall "Ninety-Three" Hair Tonic advertisement**—a patent medicine promising to cure dandruff and hair loss. The product contains 22% alcohol, notable since this was during Prohibition (1920-1933), when such "medicinal" alcohol sales were legal loopholes. The center details **Life's "Alibi Contest"**—a reader participation game where contestants completed captions for weekly pictures, competing for $50 weekly prizes. This was a common engagement strategy for magazines of the era. The right side advertises **Edgeworth tobacco**, using a testimonial from a Colombia resident praising the product's heat resistance in tropical climates. The accompanying illustration shows the tobacco product and packaging. There is **no political cartoon or satire** on this page—it represents typical 1920s magazine content: commercial advertising mixed with reader contests to build subscriber engagement and loyalty.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life “NINETY-THREE™ HAIR TONIC CONTAINS 22 N ALCOMOL, For Dandruff 03 Falling Mair Stimulates the growth of the Have UNITED DRUC CO. eston $0 Save your hair and keep it beautiful. REXALL“Ninety- Three” Hair Tonic will help you. It penetrates to the roots, kills dandruff, keeps the scalp healthy, stops hair from falling out. Sold only at Rexall Stores, SAVE with SAFETY at your Rexall Drug Store You will ee it by this sign Liggett’s are also stores Conditions of the Great Alibi Contest (Please turn to page 22 for other information, ) PACH week we will publish a dif- ferent picture in the ALIBI CONT [—the picture this week being marked “ALIBI NUMBER THIRTY-EIGHT.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this wa "Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit, Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying con- testants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER THIRTY-EIGHT should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, Mad- ison Avenue, New York City All answers to ALIBI NUMB THIRTY-EIGHT must r Lare's office before noon on Septem- ber 15, 1927. Announcement of the winners will be made in the issue of October 6, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion in the Contest. Add Similes of 1927 M. Manciexr, we note, has crossed the M. Mar- cigne’s feat promises to attract almost as much attention as a toy balloon at a Lindbergh reception. —Buffalo Courier-Express. information $1,000 bills Ay t the other twenty-one?—Detroit News. sury offers the now twenty Pipe Sindker F indy | the Right Tobacco | for the Tropics Evidently, one of the problems of pipe smokers who live in the tropics is to find a tobacco that high temperature will not spoil. Mr. R. G. Rigg of Colombia, was happy to find that he could enjoy in South America the same tobacco that had been his favorite since 1908 when he lived in Iowa. Read his letter: October 6, 1926 Larus & Bro. Co. Richmond, Va., U. S. A. Gentle Most well-known tobaccos smoke well in a cold or tem id fancy’ prices too. It costs real money to smoke imported tobaccos here; the im- port duty is very high, Anyway, we cannot have everything we would like in these en to all the little 5 Now you know why I sm Yours respectfully, R. G. Rigs, Cartagena, Colombia, S. A. Let us send freesamplesof Ec worth so that you may put it to the ipe test. ike the you'll like worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16 S. 21st Street, Rich- a. "ll be grate- ful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes, To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly’ send you prepaid by parcel post a one- or two-dozen carton of ai size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. ‘On your radio—tune in on WRVA, Rich- [oon Va. — the Edgeworth Statio I Ware length (254.1 meters) 1180 kilocycles., comicbooks.com