Life, 1927-09-01 · page 32 of 40
Life — September 1, 1927 — page 32: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** interspersed with brief humorous columns typical of Life magazine's satirical format. The main cartoon depicts two figures fishing, captioned "Member in Good Standing with the Younger Set"—advertising Fatima cigarettes as socially ubiquitous among young people. Below are three short satirical pieces: 1. **"Humane"**: A father praises his son for not retaliating when hit by a smaller boy, calling it magnanimity—subtle critique of class-based sentimentality. 2. **"Brain and Brawn"**: A poem about golfing and the mind-body mystery, poking fun at golfers' inability to perform despite conscious effort (likely referencing Bobby Jones, a famous golfer of the era). 3. **"The Inquiring Paragrapher"**: A quip about Japanese jiu-jitsu imported years earlier for "discovering mashers" (street harassers)—implying the fad has disappeared. The page is typical early-20th-century Life content: light social observation mixed with period advertisements for cigarettes, travel remedies, and eye wash.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“MEMBER IN GOOD STANDING” WITH THE YOUNGER SET! OU are as likely to meet with Fatima’s inviting aroma along the trout streams of the Cas- cades as on the breezy beaches of the Gulf. For wherever the younger set is pleasure bent, this favored cigarette is “one of the crowd.” Mothersill’s prevents exhaustion, nausea, dizziness and faintness of Train Travel. Journey by Sea, Train, Auto, Car or Air in Health end Comfort. 3 sc. & $1.90 at Drug Stores or direct The Mothersill Remedy Co., Ltd. Montreat Humane Jonsx came running into his father's study with nose bleeding copiously, and, while first aid was rendered, ex- plained that he had received a blow from another boy. “Well, did you hit ther ther, you see, he was smaller him back?" in- he was a poor boy face beamed at such ‘mag- nanimity “And you can never tell: what those poor boys can do.” London Daily Chronicle Ir is a real old-fashioned sentimental song if the “baby” mentioned therein is an infant and the “daddy” referred to is the actual parent of said child -Detroit News. Brain and Brawn (The mechanism whereby mind fer interact phe Sir Oliver Lodue.) Wuesxas FE plough the riven sward, My mind involved in Beating a trifling ball toward A thing they call the pin, And far and fast the divets fly, But little flies the ball, TL also wonder how and why ‘The thing occurs at all By what mechanic bond, Task, re mind and body knit, Whereby each limb performs the task head allots te it? How does the brain cor Or fail to, as may be (A) In the case of Bobby Jones; (B) In the case of me? nd the bones, I do not probe the larger case, Or ask myself if all That's going Is purely’ p! If thought, de Evolve, as Science From atoms fr In my cerebral cells, behind my face owledge, doubt, Or if a spirit from the void Enters the mortal frame, And makes it think and get annoyed About a footling game These things do not concern me. All I wish to know is why T cannot paste that piffing ball, No matter how 1 try The Inquiring Paragrapher Waar ever became of the J jiu-jitsu that was imported years ago for the purpos ing mashers? nanese Buffalo Courier-Express Thay of all ways to cleanse Eyes. Needsnoinsanitary Eye cup Murine is hygienically and con- veniently applied with its com- bination eye dropper and bottle stopper. A few drops are sufficient to cleanse your eyes and make them clear and bright. Positively contains no belladonna. Try it! UR INES EYES comicbooks.com