Life, 1927-09-01 · page 2 of 40
Life — September 1, 1927 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or commentary**. It's a full-page Chrysler Imperial "80" automobile advertisement from what appears to be the 1920s-1930s era. The ad features an illustration of the luxury sedan parked beside a tall ornate building (possibly a tower or civic structure). The accompanying text targets wealthy buyers, emphasizing the car's sophistication, speed (80+ mph), power (92 horsepower), and luxury appointments. Key selling points highlighted: smooth performance, distinguished appearance, and price range ($2,195–$3,595). The phrase "as fine as money can build" appeals to affluent consumers seeking status symbols. This represents typical high-end automotive marketing of the period, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A car for the sophisticated owner who demands smart beauly, ulmost ease and lucury, in addition lo supreme speed + + + who appreciates the finer points resulling from the performance capacily of 80 miles and more an hour with superlative smooth- ness ++rwho can instantly sense the responsiveness of 92 horse power under perfect control + « + who warms at once loa car of distinguished appearance and correct appointments «++ the Chrysler Imperial “80”, is the choice of the moloring connoisseur who characterizes it ‘as fine as money can build.” Nine body styles priced frem $2495 to $3595, f.0.b. Detroit, subject to current Federal excise tar, hrysler C/mperia comicbooks.com