Life, 1927-08-25 · page 32 of 36
Life — August 25, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and social commentary**, not political satire. The dominant content is a **Frigidaire refrigerator advertisement** ($180, circa 1920s), promoting the appliance as affordable and ready-to-install. The ad emphasizes that Frigidaire outsells all competitors combined. The right column features **"Mrs. Pep's Diary,"** a society column recording mundane upper-class activities: tea with Mr. Devereux Emmet, a disappointing haircut in Oneonta, card games, and light reading. The tone is satirical—gently mocking the triviality of wealthy women's concerns and their affected literary references. Below are two **humorous anecdotes**: one about a child at the circus; another about Ecuadorian Indigenous peoples and their strenuous dancing (reflecting period attitudes toward non-Western cultures). A **Bellans indigestion remedy advertisement** occupies the lower left. The page demonstrates how Life magazine integrated advertisements with satirical commentary on contemporary manners and consumption, targeting educated, affluent readers of the 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Pep'’s Diary (Continued from page 6) did sit next to Mr. Devereux Em- met, who told me many interesting things out of his wisdom and experi salon gah dapat and one was what to do should : largest organization 1 ever hear a rattlesnake, which I of electrical, mechani- . cal and chemical pray God I may never do. engineers: Low prices are made possible by Lay 1 hinki \ the fact that more Peary a y s Frigidaires are built August bay late, thinking of this than all other electric ond and that, in especial of 4 gefeiperesers com md the accent which Hamlet would have if he were alive to-day and came to us as a visiting prince, and how some people have taken non-nicotine cigarettes without dis. carding their long holders. Then up, | E and whilst making my toilet I could i J not keep back the tears at the hair- I cut which I was obliged to get in Oneonta a few days ago, for, albeit every one has been most polite about or it and has kept a straight face whilst 3 regarding me, it cannot be gainsaid On that the right side of my head does look as if I had not been out of Auburn more than a week. Out for a stroll about the place, the spaniels escorting me, and stopping every so often to look up at me with an in complete - ready vitation to race them written on their | faces, the biggest compliment I have to attach to any |} had in many a day. At contract : bridge all the afternoon and evening, electric outlet all a-twitter over gaining fourtec dollars at a game which I have i HIS complete metal cabinet played but twice, so that Sam did Frigidaire with enameled steel feign the necessity of feeling my ing and white Duco finish is the | pulse, but the great oaf could find st-priced electrical refrigerator no throb in my wrist soever and ever offered. Its operating cost is sought to alarm me by stating that exceedingly small. It has ample ice I had no pulse at all. So to bed, | and dessert freezing capacity. It can reading in “Zelda Marsh,” a book be bought on the General Motors about a young woman with super-sex deferred payment plan. Now being xppeal who finally became a famous shown at the 2500 Frigidaire dis- actress, and it did strengthen my play rooms. ‘ ¥.0.8. Dayfon,O. a convict n that one story of success FRIGIDAIRE CORPORATION on the stage is very like another. Subsidiary of General Motors Corporation Baird Le Dept. V-301, Dayton, Ohio Baird Leonard. S pomore® A "OF. 1 eeweR The Thrill that Comes Once Bitiy'’s daddy took him down to the railroad to see the circus unload. <1 from the cars, : “Well, Billy, T guess it all. Now shall we go which Billy replied: 's stay a while I we h rr and see \« iS 6 BELLANS | "i os = | Hot water | then unload the clos _ aes. =| Sure Relief _—Chicago Tribune. We read that! the Yumbo Indians of | bead Ecuador have a dance so strenuous it Ae the Brancheille Can takes them three weeks to recuperate honda P FOR INDIGESTION | {7."..22" 0 treo | none s 25¢ and 75¢ Pkg's.Sold Everywhere | New Orleans Times-Picayune. THEIR AMATEUR STANDING. OR HAND-TENNIS comicbooks.com