Life, 1927-08-25 · page 30 of 36
Life — August 25, 1927 — page 30: what you’re looking at
What you’re looking at
This page mixes **advertisements with charity fundraising** for Life's camps serving poor children. The main content is an emotional radio appeal (indicated by "listening in" and "transmission") requesting donations for camps caring for underprivileged children from New York's Lower East Side tenements. The pitch uses sentimental language about "needy boys and girls" and suggests even small contributions ("your quarter") help provide twenty dollars of care per child. The accompanying illustration shows the "Harmonica Boys" orchestra—poor children from the Pottersville Camp performing—as an emotional hook to inspire giving. The page includes **period advertisements**: Johnnie Walker cigarettes (20 for 20¢, marketed as "Extremely Mild"), Boston Garter stockings, European car rentals, and Diamond Match Company's matchbook sales scheme. These ads reflect 1920s consumer culture and opportunities. The overall strategy combines progressive charitable messaging with commercial appeal—typical of Life magazine's satirical yet philanthropic approach to contemporary social issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life There is nothing imaginary about th comfort of Agrippa Web Bostons. The exclusive non-skid feature of the web enables the garter to be worn very loose At stores ever pa George Frost Company, Makers, Boston How Did Your Garters Look this A.M.? Lire’s Camps for Needy Children (Continued from page 24) straightened little minds and en- kindled little hearts. A large order. Can any one resist helping such a work along? Family—all_you who are listen- ing in—and there aren't many who are not, for we have one of the larg- est “hook-ups” that have ever been extended over the country—well, family, you sce how it is! We're passing the hat—right through the air, as it were. We beg you to drop something into it. Eighteen days for one poor child at either of the Camps costs approximately Twenty Dollars (#20). But we don’t limit you to that. Send along your thousands, if you can spare them, and we'll be just as glad to welcome your quarter if you feel that you can't give any more at this minute. something. W E can feel you listening to us. The transmission is perfect. Not a bit of interference. Your heart gets this—straight. Summer is bom- barding the terrible streets and the tumbling buildings of the Lower East Side. We must be quick about it if more white-faces and panting children are to be rescued. These uneared-for and needy boys and girls of the tenements are, some- how, the buddies of your own precious youngsters, Put that and that together, and—make a contribu- tion out of it. Will you? And now, so that we'll not be too serious so early in the day, the “Harmonica Boys'—the Pottersville Camp's own orchestra—will give you a little selection. Th y pretty well for little chaps. They play “strongly,” at any rate. But that shows you that they're getting quarts of rich milk, and that their lungs are full of fine fresh air. Here they are. They are going to play “J Spend My Days Chasing After Sunshine.” You see, these small boys are like weary birds suddenly set free from midnight s. Help them chase the sun- shine for a while. Help us do some- thing for the ones who don’t know what it is to chase it. Now, then, everybody, go right up and count the contents of the old brown wallet, and let us hear from you by the first mail out. ( Good-by. Station LIFE si. But give us for such a (Continued on page 31) See Europe!— but not through train windows Rent a car in Paris or London. Drive yourself. See the lovely roads between places; stop in the delightful villages that trains h; stay where you want and as long as prices -not the tourist-inflated prices where most people stop. his you can do nting a small for about $50. a week. White to us now. Let us send you a booklet of rates and any other information you require. European Auto-Map for $1.00 As part of our service, we will mail youa new auto-map of Europe for $1. (Others cost much more.) If you are going abroad this will prove invaluable. Write for it PARTOUT TOURING Inc. 551 Fifth Ave., New York Motor Service Abroad selling Diamond Monogram Book Matches. Latest craze. Everybody wants them. Easy to sell. Beautiful three let- ter monogram or any initials. Four rich color com- binations. Keep cash deposit ee 22 your commission. Samples free. Does not cost you a cent Spates this protiatiouannety, Allorepare time. jo bulky samples to.carry. No’ trations. Simply show them. They sell themselves. Men and women, .. write at once fordetails and begin to earn the easiest money you ever made. THE DIAMOND MATCH CO., Dest 14, Springfield, Mass. and the exhaustion, faintness, nau- sea and dizziness caused by travel motion, Journey by Sea, Train, Car, Auto or Air in perfect comfort hersill's. 3 $1.30. at Drug Stoves or direct Mothersill_ Remedy Coy, Lee comicbooks.com